Latest from the Intellegentia Blog

What Is ALT-Text and How Do I Use It?

Is alt-text a legal requirement?

YES! Alt-tags are part of the accessible design laws in the UK and US so you should use them on all images. However, if you have images that form no real purpose (spacers etc) then the alt-tag can be null.   <img src="image.png" alt="">   This ensures that screen readers used by visually impaired skip over the image.

Topics: Content Strategy Marketing Strategy Digital Marketing Content Marketing Blogging

11 ways to optimise content layout for your Content Marketing Strategy


You’ve written the most amazing copy ever to be written and you’ve crammed every last word onto your landing page so it looks like you’re the most knowledgeable company out there, you're the king. The expert.

But looks are everything and no matter how good your content is, if it’s not easy to find and easy to read, then it won’t get read.

Here are 10 ways to optimise your content for maximum readability:

Topics: Inbound Marketing Content Strategy Content Marketing

4 Best Practices for Successful Content Creation

One of the most important features of any successful inbound marketing strategy is content. Creating content that speaks to your buyers has become one of the most efficient and effective ways for businesses to increase their online presence.

Content draws prospects towards your site and initiates their relationship with your business but the 2014 Content Marketing Benchmarking Report has revealed that 84% of B2B marketers felt that they were struggling to ensure their brand’s content stands out from the crowd.

Here are a few best practices you can follow to ensure that your content will attract readers and build your business’s visibility.

Topics: Content Strategy Content Marketing