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How to Maximise Lead Conversion with Inbound Marketing

In their book ‘Inbound Marketing’, Brian Halligan and Dharmesh Shah co-founders of Hubspot, outline that marketers in mid-size and large companies spend 80 percent of their time worrying about conversion rates and 20 percent of their time getting more visitors to their website.

The emphasis on lead conversion vs website visitors varies from industry to industry. In the IT technology sector, particularly in the IT Channel, there is still a dependency on traditional outbound marketing, because quite simply that is the way most channel partners have grown in the past. 

Topics: Inbound Marketing Lead Generation Lead Conversion Rates