Latest from the Intellegentia Blog

Essential Tips for Using Social Media for Lead Generation

There is no denying that social media plays a critical part in the marketing mix but are you using it for lead generation?

Many marketers do struggle with measuring ROI on social and some businesses still view social media simply as a tool for customer engagement and brand promotion, but it really is much more than that.

Social media can easily be leveraged by B2B marketers for a steady source of leads.  Here are some essential tips to get you started with lead generation for social media:

Topics: Social Media Marketing Lead Generation

10 Tips for Lead Generation on Twitter

Lead Generation is a key priority for B2B businesses.  Twitter is a great source of leads and can easily be leveraged by B2B marketers for a steady soruce of leads. 

Tweeting allows for quick and efficient content consumption by a high volume of users. It’s an excellent platform for lead generation, as other users have access to your archives and followers and can quickly favorite or retweet the information relevant to them. Highlight blog posts, landing pages, events, and webinars quickly and easily. 

Here are 10 tips to get you started with Twitter Lead Generation:

Topics: Social Media Marketing Social Media Lead Generation

6 Reasons B2B Technology Companies Should be Using Social Media

With 70% of B2B decision-makers employing social media to research and glean information about their purchases, it is becoming an increasingly essential aspect of any business’ B2B marketing strategy – but it is of particular importance for technology companies. If you are going to stand out from the crowd in an already crowded marketplace, you need to make use of all available resources to shout your marketing message as loud as you can. It is absolutely mission-critical for any respectable technology company to have a watertight inbound marketing campaign, and in order to maximise its success, you must know how to leverage this channel.

Here are 6 reasons why B2B technology companies should be making use of social media in their inbound marketing strategy.

Topics: Social Media Marketing Marketing for Technology Companies

Optimise Google+ for more Traffic & Leads from Social Media Marketing


Google+ is similar to other social networks when it comes to social media marketing, but it does have its own strengths and weaknesses.

All Marketing Managers want to be told how to use social media for lead generation!

To get the most from your Google+ Business Page in terms of traffic and leads for your business, follow these best practices as part of your social media strategy ...

Topics: Social Media Marketing Social Media

Tips to Optimise your Twitter Profile for Social Media Lead Generation


Give your lead generation efforts even more potency by creating a positive brand image on Twitter as part of your B2B social media marketing!

Every good B2B marketing strategy, especially when it comes to your social media strategy has style. And it’s important that your business style is unique and visible across all your B2B marketing. 

Start taking advantage of the business benefits of Twitter – to do so, you first must focus on your appearance! 

Topics: Social Media Marketing Social Media