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Why focusing on visitor engagement matters

Sales funnelWhat does the phrase ‘visitor engagement’ mean to you? In the world of inbound marketing, it’s a highly effective tactic that can generate valuable leads for your business.

We all know that the main objective of inbound and using tools like HubSpot is to drive visitors to your website and convert them into loyal customers and brand advocates.

However, what many businesses don’t realise is that visitor engagement is fundamental to converting their website traffic into leads.

Topics: visitor engagement