How do you generate quality leads?
If your first answer is email blasts to purchased lists, cold calling, trade shows, seminars, outsourced telemarketing, or advertising then you are officially an outbound marketer.
Outbound marketing is getting harder. At best response rates are falling, but in many cases calls and emails are simply getting blocked.
Today's savvy buyers know that they can access the information that they need via the internet, so the key to an efficient, cost effective marketing strategy is to incorporate inbound marketing into your operation.