Latest from the Intellegentia Blog

Are you content with your content?

Content is one of the most valuable weapons any company can have in their armoury – it is the energy source for your entire inbound marketing strategy. Creating and delivering consistently high-quality content that is fresh and appropriate to each of your target audiences is vital for bringing in new leads and retaining customers. People absorb information in different ways – audio, visual, written, graphical and hands-on experience may all play a part in the way a potential buyer learns about your solution.

Is alt-text a legal requirement?

YES! Alt-tags are part of the accessible design laws in the UK and US so you should use them on all images. However, if you have images that form no real purpose (spacers etc) then the alt-tag can be null.   <img src="image.png" alt="">   This ensures that screen readers used by visually impaired skip over the image.

IT'S ALL ABOUT WINDOW DRESSING

You’ve written the most amazing copy ever to be written and you’ve crammed every last word onto your landing page so it looks like you’re the most knowledgeable company out there, you're the king. The expert.

But looks are everything and no matter how good your content is, if it’s not easy to find and easy to read, then it won’t get read.

Here are 10 ways to optimise your content for maximum readability:

Some B2B sales teams doubt the ability of marketing to help with their “spear fishing approach” to new business sales.  Instead, they see marketing as the operator of a wide net that catches lots of sprats, albeit hopefully, alongside the prize fish they are actually looking for.

Are you dubious about the effectiveness of businesses blogging? Don’t worry, you're not alone - many businesses who use blogging without a clear strategy to move leads through the funnel tend to ask is the effort worth it?  However used correctly, business blogging will increase engagement and improve your sales pipeline. 

Companies that increase blogging from 3-5x per month to 6-8x per month almost double their leads. (source: HubSpot science of blogging). 

Business blogging is your opportunity to inform and engage potential customers, whilst showing off your brand personality, expertise and providing an edge that differentiates you from your competitors. 

To stay ahead of the game and use your B2B blog to generate more leads and improve your sales pipeline, take a look at our top tips: