Are you dubious about the effectiveness of businesses blogging? Don’t worry, you're not alone - many businesses who use blogging without a clear strategy to move leads through the funnel tend to ask is the effort worth it? However used correctly, business blogging will increase engagement and improve your sales pipeline.
Companies that increase blogging from 3-5x per month to 6-8x per month almost double their leads. (source: HubSpot science of blogging).
Business blogging is your opportunity to inform and engage potential customers, whilst showing off your brand personality, expertise and providing an edge that differentiates you from your competitors.
To stay ahead of the game and use your B2B blog to generate more leads and improve your sales pipeline, take a look at our top tips: