Latest from the Intellegentia Blog

What Is ALT-Text and How Do I Use It?

Is alt-text a legal requirement?

YES! Alt-tags are part of the accessible design laws in the UK and US so you should use them on all images. However, if you have images that form no real purpose (spacers etc) then the alt-tag can be null.   <img src="image.png" alt="">   This ensures that screen readers used by visually impaired skip over the image.

Topics: Content Strategy Marketing Strategy Digital Marketing Content Marketing Blogging

HubSpot vs WordPress – The Best Blogging Platforms

If you’re using HubSpot as an all-in-one marketing automation system, but your blog is hosted on WordPress (or another similar platform), then I’d like to talk you through why HubSpot is the best blogging platform for you.

WordPress is a great platform for hosting personal and professional blogs, and probably considered the best blogging platform by many because it came into this world as a blogging platform, and since flourished into globally-loved content management system (CMS). However, if you are using HubSpot as your digital marketing companion, the benefits of using WordPress to host and manage your professional blog is completely overlooked. Here are 17 reasons you should be moving your blog to HubSpot:

Topics: Content Marketing HubSpot Blogging marketing automation tools

Using your B2B Blog to improve your Sales Pipeline!

Are you dubious about the effectiveness of businesses blogging? Don’t worry, you're not alone - many businesses who use blogging without a clear strategy to move leads through the funnel tend to ask is the effort worth it?  However used correctly, business blogging will increase engagement and improve youe sales pipeline. 

Companies that increase blogging from 3-5x per month to 6-8x per month almost double their leads. (source: HubSpot science of blogging). 

Business blogging is your opportunity to inform and engage potential customers, whilst showing off your brand personality, expertise and providing an edge that differentiates you from your competitors. 

To stay ahead of the game and use your B2B blog to generate more leads and improve your sales pipeline, take a look at our top tips:

Topics: Lead Generation Content Marketing Blogging

11 ways to optimise content layout for your Content Marketing Strategy

IT'S ALL ABOUT WINDOW DRESSING

You’ve written the most amazing copy ever to be written and you’ve crammed every last word onto your landing page so it looks like you’re the most knowledgeable company out there, you're the king. The expert.

But looks are everything and no matter how good your content is, if it’s not easy to find and easy to read, then it won’t get read.

Here are 10 ways to optimise your content for maximum readability:

Topics: Inbound Marketing Content Strategy Content Marketing

4 Reasons Inbound Marketing is Key to Attracting Buyers

Inbound marketing delivers results that other marketing tactics just can't match.  There is great value in creating quality content that aligns with potential buyers’ interests, and then distributing that content through various online channels, such as blogs and social media, to attract potential consumers to your company.

Here are 4 key reasons why Inbound is crucial for a more successful business:

Topics: Inbound Marketing Lead Generation Content Marketing