Latest from the Intellegentia Blog

4 Best Practices for Successful Content Creation

Inbound marketing is the process of attracting strangers to your website, converting them into leads, nurturing them until they are ready to buy and closing them as customers.

One of the most important features of any successful inbound marketing strategy is content.

Content draws prospects towards your site and initiates their relationship with your business.  A content strategy turns a static website into the marketing asset that it should be - working hard to deliver a return on investment.

The concept of "content marketing" has been around for years and, according to the 2018 B2B Content Marketing Trends Report (Content Marketing Institute/MarketingProfs), there is a strong correlation between the most successful B2B marketers and their adoption of content marketing. 

Despite that fact, the survey found that even in 2018 a whopping 66% of B2B marketers still felt that their approach was less than "mature". 

One of the reasons, I think, is that marketers struggle to create an efficient content plan that really works.

Topics: Content Marketing

11 ways to optimise content layout for your Content Marketing Strategy

IT'S ALL ABOUT WINDOW DRESSING

You’ve written the most amazing copy ever to be written and you’ve crammed every last word onto your landing page so it looks like you’re the most knowledgeable company out there, you're the king. The expert.

But looks are everything and no matter how good your content is, if it’s not easy to find and easy to read, then it won’t get read.

Here are 10 ways to optimise your content for maximum readability:

Topics: Content Marketing Inbound Marketing

Using your B2B Blog to improve your Sales Pipeline!

Are you dubious about the effectiveness of businesses blogging? Don’t worry, you're not alone - many businesses who use blogging without a clear strategy to move leads through the funnel tend to ask is the effort worth it?  However used correctly, business blogging will increase engagement and improve your sales pipeline. 

Companies that increase blogging from 3-5x per month to 6-8x per month almost double their leads. (source: HubSpot science of blogging). 

Business blogging is your opportunity to inform and engage potential customers, whilst showing off your brand personality, expertise and providing an edge that differentiates you from your competitors. 

To stay ahead of the game and use your B2B blog to generate more leads and improve your sales pipeline, take a look at our top tips:

Topics: Content Marketing B2B Lead Generation

Researching and Developing Buying Personas

You would have thought that companies would have had buying personas nailed by now…sadly in our experience that is not always the case. 

After all, many organisations have been steeped in sales methodologies where org charts, decision makers and motivations are all mapped out over the period of the sales cycle to close the sale. So why are buying personas not being used effectively?

Topics: Content Marketing

5 Ways Buyer Personas Can Boost your B2B Inbound Marketing Strategy

How well do you know your customers? What are their greatest business challenges? What drives them? What challenges do they face on a daily basis?

If you do not know the answers to these questions, it is time you did some research.

The buyer personas you use as the foundation of your marketing efforts – i.e. the fictionalised representations of your ideal customers – should answer all of these questions, and you should know your customer inside out before they have even initiated contact with you.

Topics: Content Marketing Inbound Marketing B2B Lead Generation