Latest from the Intellegentia Blog

Essential Tips for Using Social Media for Lead Generation

There is no denying that social media plays a critical part in the marketing mix but are you using it for lead generation?

Many marketers do struggle with measuring ROI on social and some businesses still view social media simply as a tool for customer engagement and brand promotion, but it really is much more than that.

Social media can easily be leveraged by B2B marketers for a steady source of leads.  Here are some essential tips to get you started with lead generation for social media:

Topics: Digital Marketing B2B Lead Generation

6 Reasons B2B Technology Companies Should be Using Social Media

With 70% of B2B decision-makers employing social media to research and glean information about their purchases, it is becoming an increasingly essential aspect of any business’ B2B marketing strategy – but it is of particular importance for technology companies. If you are going to stand out from the crowd in an already crowded marketplace, you need to make use of all available resources to shout your marketing message as loud as you can. It is absolutely mission-critical for any respectable technology company to have a watertight inbound marketing campaign, and in order to maximise its success, you must know how to leverage this channel.

Here are 6 reasons why B2B technology companies should be making use of social media in their inbound marketing strategy.

Topics: Digital Marketing Industry Focus - Technology

LinkedIn as a valuable lead generation tool


With more than 259 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But can you use LinkedIn for lead generation and, if so, how?

HubSpot research has shown that traffic from LinkedIn generated the highest visitor-to-lead conversion rate (2.74%) of the top social networks, almost 3 times higher (277%) than both Twitter (69%) and Facebook (77%). So in short - yes LinkedIn can be a very effective tool in attracting new people to your website and driving awareness of your company to help generate leads.

Here are a couple of ways to ensure you are getting the most out of LinkedIn...
Topics: Digital Marketing B2B Lead Generation

What is ALT-Text and how do I use it?

Is alt-text a legal requirement?

YES! Alt-tags are part of the accessible design laws in the UK and US so you should use them on all images. However, if you have images that form no real purpose (spacers etc) then the alt-tag can be null.   <img src="image.png" alt="">   This ensures that screen readers used by visually impaired skip over the image.

Topics: Digital Marketing Content Marketing

Why Social Media Marketing is vital in your B2B Marketing Strategy


B2B sales requires you to build relationships with prospects and what better way to do so than through the most relationship driven marketing platform: Social Media.

The possibilities this channel provides are endless – as long as you have a strictly managed social media strategy and your very own segmented social ecosystem in place. Social Media plays a vital role in your B2B Marketing strategy if, like most things, you know what you’re doing!

Topics: Digital Marketing