There's a lot of excitement in Boston as some big new product announcements were made yesterday. The HubSpot footprint gets wider and deeper with more automation, new products and lots of integrations....
Here's a quick run-down:
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Jane Broomfield, on 27/09/17 12:18
There's a lot of excitement in Boston as some big new product announcements were made yesterday. The HubSpot footprint gets wider and deeper with more automation, new products and lots of integrations....
Here's a quick run-down:
Jane Broomfield, on 30/08/17 10:11
A simple element of inbound marketing is lead capture or registration forms, which should be lovingly positioned on that carefully crafted landing page of yours. You've done the hard graft of developing some valued content, the campaign is waiting on the grid, and all you need now is the mechanism to capture all those juicy leads!
Well, we all know a poorly thought out landing page can significantly reduce your lead conversion ratio, and that also applies to each landing page registration form.
Jack Walden, on 08/08/17 11:52
Here is my roundup of HubSpot's 5 best summer updates to date. Discover more about:
Jack Walden, on 02/08/17 17:30
Lead Flows is a feature of HubSpot’s marketing automation tools. It enables you to create website popups (on ANY CMS platform) to capture lead details through a relevant offer.
Your lead flows must be strategically designed and placed on your website, and before I talk about the capabilities, here's how to set up HubSpot Lead Flows:
Shona Parsons, on 07/06/17 09:16
Is it the sales, engineering, purchasing, production or services department that is the engine that drives a company’s growth?
Marketing is the beginning of the process that is going to help drive your business growth. It is a continuous multi-channel process not a single event that requires constant adjustments and refinements, and today a majority of the effort is going to be online.
It therefore stands to reason that a solid marketing strategy, processes, execution and measurement should be the most important aspect of any business. Your company’s image, reputation, sales goals, growth plans, and customer service requirements are all driven by marketing. So, why do companies pay such little attention to this essential function?