Latest from the Intellegentia Blog

Problems with HubSpot – How to Improve the Quality of Inbound Leads

Are you using HubSpot as your inbound marketing and sales software but finding it is not meeting your expectations in all areas?

HubSpot is a great tool for attracting visitors, converting leads, analytics and more. Businesses that used HubSpot's software in 2015 saw their traffic increase by more than 2.5 times (HubSpot). But like any piece of software if you are not using it correctly you may not be getting the full benefit.

One issue experienced by a lot of HubSpot users that we’ve spoken to is that they are getting a large quantity of leads coming through but finding many of these to be of a poor quality, not in their target market or from other countries or industries not relevant to their business.

Topics: B2B Lead Generation HubSpot

Lead Capture & Landing Page Registration Forms - How, When and Where

A simple element of inbound marketing is lead capture or registration forms, which should be lovingly positioned on that carefully crafted landing page of yours. You've done the hard graft of developing some valued content, the campaign is waiting on the grid, and all you need now is the mechanism to capture all those juicy leads!

Well, we all know a poorly thought out landing page can significantly reduce your lead conversion ratio, and that also applies to each landing page registration form.

Topics: Sales Enablement B2B Lead Generation HubSpot

HubSpot Inbound 2017 Product Announcements

There's a lot of excitement in Boston as some big new product announcements were made yesterday. The HubSpot footprint gets wider and deeper with more automation, new products and lots of integrations....

Here's a quick run-down:

Topics: HubSpot

HubSpot Summer Updates 2017

Here is my roundup of HubSpot's 5 best summer updates to date. Discover more about:

  • Live Chat - Hubspot Messages
  • Video marketing - Wistia and Shakr integration with HubSpot
  • LinkedIn Sales Navigator integrated with HubSpot
  • How to unbounce contacts
  • HubSpot reporting
Topics: Inbound Marketing HubSpot

Marketing Automation Tools – 5 Ways to Use HubSpot Lead Flows

Lead Flows is a feature of HubSpot’s marketing automation tools.  It enables you to create website popups (on ANY CMS platform) to capture lead details through a relevant offer. 

Your lead flows must be strategically designed and placed on your website, and before I talk about the capabilities, here's how to set up HubSpot Lead Flows:

Topics: HubSpot