Latest from the Intellegentia Blog

Is it the sales, engineering, purchasing, production or services department that is the engine that drives a company’s growth?

WHILE EVERY ONE OF THESE PLAYS A ROLE IN THE OPERATION OF A COMPANY, NONE OF THEM CAN MAKE IT WORK WITHOUT MARKETING

Marketing is the beginning of the process that is going to help drive your business growth. It is a continuous multi-channel process not a single event that requires constant adjustments and refinements, and today a majority of the effort is going to be online. 

It therefore stands to reason that a solid marketing strategy, processes, execution and measurement should be the most important aspect of any business. Your company’s image, reputation, sales goals, growth plans, and customer service requirements are all driven by marketing. So, why do companies pay such little attention to this essential function?

I have been told that having a blog or landing page on a subdomain e.g. blog.mywebsite.com will destroy my site SEO – is that true?

There is a lot of talk one way and the other, but here's what Google says about it.

Welcome to our latest round-up of HubSpot updates. When you're a busy marketer, it can be hard to keep up with the many great new digital marketing tools that HubSpot provides.

In this edition, we are focusing on:

• The Google AMP Project
• Google Analytics on your HubSpot Dashboard
• Several changes that help with email deliverability
• Two new integrations:
  • Facebook paid ads
  • Direct mail (yes you read it right - direct mail integration!)

When a lead is ready to buy? How do we know when is the right time to hand them over to sales so that they can close them as a customer?  What happens if that contact isn't quite ready yet?

The key is to have tightly aligned sales and marketing processes and a trusting, open relationship between sales and marketing teams.  This involves executive "encouragement", visionary thinking and a two-way conversation between sales and marketing ... a surprisingly tough call for some companies. 

B2B organisations with tightly aligned sales and marketing operations achieved 24% faster three-year revenue growth, and 27% faster three-year profit growth (SiriusDecisions)

View our webinar to find out more>>

So why do so many companies admit to a difficult relationship between sales and marketing?

I don't believe it's about the people!

It's more about the data systems and processes.. 

We have compiled a list of the best product updates of 2017 so far! From free access to a HUGE database of free images to improving the productivity of your sales team with modifications to the CRM system, we’ve got the important stuff covered.

Learn about 60,000 free images for HubSpot users, an update in list segmentation to automate future events, parent-child relationships in HubSpot CRM, Facebook Ads integration and four brand new social reports for your marketing dashboard.