Latest from the Intellegentia Blog

HubSpot Inbound 2017 Product Announcements

There's a lot of excitement in Boston as some big new product announcements were made yesterday. The HubSpot footprint gets wider and deeper with more automation, new products and lots of integrations....

Here's a quick run-down:

Topics: HubSpot

HubSpot Summer Updates 2017

Here is my roundup of HubSpot's 5 best summer updates to date. Discover more about:

  • Live Chat - Hubspot Messages
  • Video marketing - Wistia and Shakr integration with HubSpot
  • LinkedIn Sales Navigator integrated with HubSpot
  • How to unbounce contacts
  • HubSpot reporting
Topics: Inbound Marketing HubSpot

Why You Should Consider Outsourcing to a Digital Marketing Agency

Is it the sales, engineering, purchasing, production or services department that is the engine that drives a company’s growth?

WHILE EVERY ONE OF THESE PLAYS A ROLE IN THE OPERATION OF A COMPANY, NONE OF THEM CAN MAKE IT WORK WITHOUT MARKETING

Marketing is the beginning of the process that is going to help drive your business growth. It is a continuous multi-channel process not a single event that requires constant adjustments and refinements, and today a majority of the effort is going to be online. 

It therefore stands to reason that a solid marketing strategy, processes, execution and measurement should be the most important aspect of any business. Your company’s image, reputation, sales goals, growth plans, and customer service requirements are all driven by marketing. So, why do companies pay such little attention to this essential function?

Topics: Inbound Marketing HubSpot

FAQ – Subdomains vs subfolders for SEO (HubSpot blogs & landing pages)

I have been told that having a blog or landing page on a subdomain e.g. blog.mywebsite.com will destroy my site SEO – is that true?

There is a lot of talk one way and the other, but here's what Google says about it.

Topics: Digital Marketing HubSpot

HubSpot’s New Digital Marketing Tools

Welcome to our latest round-up of HubSpot updates. When you're a busy marketer, it can be hard to keep up with the many great new digital marketing tools that HubSpot provides.

In this edition, we are focusing on:

  • The Google AMP Project
  • Google Analytics on your HubSpot Dashboard
  • Several changes that help with email deliverability
  • Two new integrations:
    • Facebook paid ads
    • Direct mail (yes you read it right - direct mail integration!)
Topics: Digital Marketing HubSpot