Gone are the days of bombarding prospects with untargeted emails, print and banner ads. Today’s buyers do not want to be interrupted. They will do
research on companies and solutions online and without any contact with your sales team. To succeed in this ever changing landscape and grow your business, how you market to potential buyers must change.
This is where inbound marketing comes in - it focuses on lead generation through creating quality content that aligns with potential buyers’ interests, distributing that content through various online channels, such as blogs and social media - thereby pulling people towards your company.
The beauty of inbound is because the offers are relevant, the leads that are generated are more targeted. When prospects feel as though your company is an expert in the industry, or has something worthwhile to offer, they see you as someone who wants to help, rather than a salesman that just wants to make a sale.
4 key reasons why inbound is crucial for a more successful business: