Latest from the Intellegentia Blog

Deploying Inbound Marketing? You should use an outbound program too!

Why companies employing an Inbound strategy should look to compliment that with an outbound program or in some cases an Account Based Marketing (ABM) Strategy.

For those companies deploying an inbound marketing strategy, there’s a time horizon, often 3-6 months before seeing meaningful results – so it’s important to find ways to reduce the impact of lower lead flows during on boarding and the roll out of inbound marketing (the so called ‘valley of death’).

Companies need to plan out a program of lead generation activities that will keep the sales pipeline filled, which may not be as cost effective as inbound but is necessary in the short term.

Topics: Account Based Marketing Inbound Marketing

Inbound Marketing - Do or Die?

Gone are the days of bombarding prospects with untargeted emails, print and banner ads.  Today’s buyers do not want to be interrupted.  They will do
research on companies and solutions online and without any contact with your sales team.   To succeed in this ever changing landscape and grow your business, how you market to potential buyers must change.

This is where inbound marketing comes in - it focuses on lead generation through creating quality content that aligns with potential buyers’ interests, distributing that content through various online channels, such as blogs and social media - thereby pulling people towards your company.

The beauty of inbound is because the offers are relevant, the leads that are generated are more targeted. When prospects feel as though your company is an expert in the industry, or has something worthwhile to offer, they see you as someone who wants to help, rather than a salesman that just wants to make a sale.

Here are 4 key reasons why inbound is crucial for a more successful business:
Topics: Account Based Marketing Inbound Marketing

Top 5 Hints and Tips - Online Surveys

1. PLAN, PLAN, PLAN

Define the objective for your survey and the specific information that you need to gather. Narrow down what you want to know into one isolated problem that you need to fix, and keep the number of questions as low as possible. Think of the customer’s journey through the survey.

2. KEEP THEIR FOCUS

Whilst the survey should be easy to answer, try to vary the answer formats to maintain concentration. For Example use a combination of drop down boxes, free text, radio buttons, scales etc. to find out what they really think.

Topics: Account Based Marketing Digital Marketing