| Sales & Marketing Alignment

3 Ways HubSpot improves the relationship between Sales and Marketing

When a lead is ready to buy? How do we know when is the right time to hand them over to sales so that they can close them as a customer? What happens if that contact isn't quite ready yet?

The key is to have tightly aligned sales and marketing processes and a trusting, open relationship between sales and marketing teams. This involves executive "encouragement", visionary thinking and a two-way conversation between sales and marketing ... a surprisingly tough call for some companies.

B2B organisations with tightly aligned sales and marketing operations achieved 24% faster three-year revenue growth, and 27% faster three-year profit growth (SiriusDecisions)

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So why do so many companies admit to a difficult relationship between sales and marketing?

I don't believe it's about the people!

It's more about the data systems and processes..

The HubSpot 2014 State of Inbound Marketing report revealed that marketing automation is being adopted by B2B organisations at an increasingly fast rate.

Marketing automation not only improves efficiency, it also leads to improved marketing effectiveness through better targeting, content management, nurturing, scoring and closed-loop tracking. The statistics speak for themselves:

B2B marketers who implement marketing automation software increase their sales pipeline contribution by an average of 10%. (Forrester Research)
Companies who use marketing automation convert 53% more leads to marketing qualified leads, and report revenue growth 3.1% higher than non-users. (Aberdeen Group)

Is it time your B2B business considered implementing a marketing automation platform? Integrated marketing automation platforms such as HubSpot provide a number of benefits that are specifically geared towards helping marketers do more with less, making it the perfect solution for teams with limited time and resources, and making it easier to justify the investment in a new tool.

Here are some key benefits of marketing automation:

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