Inbound marketing delivers results that other marketing tactics just can't match. There is great value in creating quality content that aligns with potential buyers’ interests, and then distributing that content through various online channels, such as blogs and social media, to attract potential consumers to your company.
Here are 4 key reasons why Inbound is crucial for a more successful business:
1. INBOUND: CHEAPER COST PER LEAD
According to HubSpot, inbound marketing techniques cost 61% less than outbound methods. Inbound marketing is providing organisations with more leads than traditional outbound methods and for a much lower cost. When more demands are being made of your business and your resources are being stretched in many directions, you can achieve more with less if you make inbound the backbone of your marketing strategy.
2. DECLINE OF PAID ADS
The people have voted, and research by Search Engine Land concludes that up to 80% of people ignore Google-sponsored ads. This is not really that surprising, and with Google making changes to their ranking algorithms and prioritising more educational content like blog posts and videos expect this number to continue to climb in the future.
3. CONTENT REALLY IS KING
The Content Marketing Institute recently reported that 80% of business decision-makers prefer to receive company information in a series of articles versus in an advertisement. The bottom line: consumers don’t want to be sold to, they want to be educated. Informative and educational articles deliver the kind of information your prospects are seeking in order to help them make smart, well-informed purchasing decisions.
4. PERSONALISED APPROACH
Inbound marketing focuses on providing a much more tailored approach to potential buyers. Think about companies such as Amazon or Netflix. These companies’ use of personalisation goes a long way toward building trust with their website visitors, and increases the likelihood that those visitors will think of Amazon or Netflix next time they’re thinking of buying a product or watching a film. This approach works. Using inbound techniques you can create a personalised website experience and, with the right tools, set up lead nurturing campaigns to inject the same level of personalised messaging into your emails.
These are just a few of the many reasons inbound marketing is an ideal approach to engage with your customers and align your business with your ideal customers' needs. Inbound marketing draws your prospects to you online and by delivering high quality educational content, helps convert prospects into tangible new leads for your company.
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