Latest from the Intellegentia Blog

There is no denying that social media plays a critical part in the marketing mix but are you using it for lead generation?

Many marketers do struggle with measuring ROI on social and some businesses still view social media simply as a tool for customer engagement and brand promotion, but it really is much more than that.

Social media can easily be leveraged by B2B marketers for a steady source of leads.  Here are some essential tips to get you started with lead generation for social media:

Lead nurturing is essentially about handing leads over to sales at the right point - when the prospect is ready to buy.

Running a marketing campaign and pushing anyone you hear breathing over to sales is fraught with problems.  A successful sales person knows they should focus on qualified opportunities, so anything that's not at the ready to buy stage will inevitably be dropped.  That's not to say they would never be ready to buy, just that they aren't at this point in time.  Nonetheless, the result is that they may well never buy from your company.

Since the Legal Services Act, October 2011 the UK legal services market has undergone substantial changes.  The aim of the Act was to simplify the process of purchasing legal services (hence the act being referred to as “the Tesco law”) and in doing so, the Act broke down many barriers.

Today we see law firms offering other services as diverse as Schillings branching out into cyber-security and Wiggin (known for media work) branched out and purchased an on-demand television service.  There are new entrants to the market from overseas and a raft of mergers and acquisitions have taken place in recent years.

I was interested to hear the outcome of the Competition and Markets Authority’s (CMA) recent year-long study into the legal services sector which revealed, among other things, that today’s legal services consumers need better information about the different options that are available to them.

Some great news from the European Commission.

A while ago we talked about the proposal to require prior opt-in consent for B2B marketing.  This has been under discussion for some time now, but at last we have a decision that this is NOT going to be enforced.