Latest from the Intellegentia Blog

Jane Broomfield

Recent Posts by Jane Broomfield:

What Is ALT-Text and How Do I Use It?

Is alt-text a legal requirement?

YES! Alt-tags are part of the accessible design laws in the UK and US so you should use them on all images. However, if you have images that form no real purpose (spacers etc) then the alt-tag can be null.   <img src="image.png" alt="">   This ensures that screen readers used by visually impaired skip over the image.

Topics: Content Strategy Marketing Strategy Digital Marketing Content Marketing Blogging

FAQ – Subdomains vs subfolders for SEO (HubSpot blogs & landing pages)

I have been told that having a blog or landing page on a subdomain e.g. will destroy my site SEO – is that true?

There is a lot of talk one way and the other, but here's what Google says about it.

Topics: Search Engine Optimisation (SEO) HubSpot

Legal Services Marketing – Best Practice Inbound Marketing

Since the Legal Services Act, October 2011 the UK legal services market has undergone substantial changes.  The aim of the Act was to simplify the process of purchasing legal services (hence the act being referred to as “the Tesco law”) and in doing so, the Act broke down many barriers.

Today we see law firms offering other services as diverse as Schillings branching out into cyber-security and Wiggin (known for media work) branched out and purchased an on-demand television service.  There are new entrants to the market from overseas and a raft of mergers and acquisitions have taken place in recent years.

Legal Services Marketing – CMA Demands More Transparency

I was interested to hear the outcome of the Competition and Markets Authority’s (CMA) recent year-long study into the legal services sector which revealed, among other things, that today’s legal services consumers need better information about the different options that are available to them.

Data Protection B2B opt-in consent announcement 10 Jan 2017

Some great news from the European Commission.

A while ago we talked about the proposal to require prior opt-in consent for B2B marketing.  This has been under discussion for some time now, but at last we have a decision that this is NOT going to be enforced.

Topics: Data Protection