Latest from the Intellegentia Blog

Jane Broomfield

Recent Posts by Jane Broomfield:

HubSpot CRM for Accountants

It has been our great pleasure to implement HubSpot for UK accountancy firms and see the huge difference this software can make to a business.

During 2020 and 2021, many firms have been forced to review how they do business.  Processes that enable staff to work from home have been at the forefront of many minds, and, being cloud-based, HubSpot absolutely meets that need.

But HubSpot enables firms to go beyond just being able to do the same work in remote locations.

HubSpot enables accountancy firms to automate processes with the aim of doing more work with the same team, whilst simultaneously improving both employee and customer satisfaction.

And, in an industry that relies very heavily on reputation and word of mouth for sales and recruitment, employee and customer satisfaction should be the focal point of any accountancy firm business strategy.

Topics: Industry Focus - Financial Services HubSpot

5 Reasons Software Companies Need Content Marketing

Are you content with your content?

Content is one of the most valuable weapons any company can have in their armoury – it is the energy source for your entire inbound marketing strategy. Creating and delivering consistently high-quality content that is fresh and appropriate to each of your target audiences is vital for bringing in new leads and retaining customers. People absorb information in different ways – audio, visual, written, graphical and hands-on experience may all play a part in the way a potential buyer learns about your solution.

Topics: Content Marketing Inbound Marketing

Financial services marketing - does inbound marketing work?

For the Financial Services sector, the inbound methodology provides a really interesting way of thinking about marketing. It’s about educating and informing. It’s about retention. It is not about overt selling. All of which fits entirely with the ethics, rules and regulations governing the financial services industry.

How does Inbound Marketing help financial services marketing ?

The industry is made up of quite different organisations – for example accountants, auditors, membership-based networks, client facing advisers, brokers and intermediaries. Each have their own marketing needs and ways of going to market.

Whether you are a client-facing financial adviser marketing yourself in a defined geography, targeting particular types of consumer or business, or a network looking to recruit and retain members across the country, your marketing needs can be similar:

Topics: Inbound Marketing Industry Focus - Financial Services

FAQ – Subdomains vs subfolders for SEO (HubSpot blogs & landing pages)

 

I have been told that having a blog or landing page on a subdomain e.g. blog.mywebsite.com will destroy my site SEO – is that true?

There is a lot of talk one way and the other, but here's what Google says about it.

Topics: Digital Marketing HubSpot

What is ALT-Text and how do I use it?

Is alt-text a legal requirement?

YES! Alt-tags are part of the accessible design laws in the UK and US so you should use them on all images. However, if you have images that form no real purpose (spacers etc) then the alt-tag can be null.   <img src="image.png" alt="">   This ensures that screen readers used by visually impaired skip over the image.

Topics: Digital Marketing Content Marketing