Why should B2B organisations be focusing on inbound marketing? According to HubSpot 54% more leads are generated by inbound tactics than traditional paid marketing.

As a HubSpot certified partner, Intellegentia can help you define your inbound marketing strategy and run with it using this software - delivering leads and helping you achieve your sales-related business goals.

Why Inbound?  Traditional marketing techniques are not producing the quality or volume of leads that they used to. Buyers today have access to a plethora of information online and so are better informed about the solutions available to them and who the potential providers are….all before you have even had a chance to engage with them. 

At Intellegentia, we believe that content is one of the most valuable weapons that any company can have in their armoury – it is the energy source for your entire inbound marketing strategy. Creating and delivering consistently high-quality content that is fresh and appropriate to each of your target audiences is vital for bringing in new leads and retaining customers. We will work with you on developing your content strategy to produce relevant, buyer-focused content to drive interest and incite action, whatever stage of the buyer’s journey your leads and prospects are at.

Why HubSpot?  HubSpot is the leading inbound marketing and marketing automation software platform, helping companies attract visitors, convert leads, and close customers. HubSpot has over 8000 customers worldwide and is designed to help organisations manage and measure the inbound process, allowing you to know exactly which channels and content are working best to deliver website visitors, lead conversions and sales. The software integrates with Salesforce and other CRM platforms to close the loop between sales and marketing and deliver the best possible ROI on your marketing efforts.

Click here to find out more about HubSpot and how Intellegentia can help you with your inbound marketing.