Latest from the Intellegentia Blog

Jack Walden

Recent Posts by Jack Walden:

6 Steps to Improving Lead Generation ROI

You can spend a considerable amount of time thinking about lead generation with a strong emphasis on the generation part – and many companies do. Unfortunately with such a focus on generating leads, when are you going to spend the time actually thinking about converting those leads into sales?

The cold, bottom line is sales form the success of a business so generating leads for the sake of generating leads doesn’t create revenue. You need to shift your focus to how you can make the most of your leads and, in turn, maximise the opportunity and conversion to a sale.

Topics: B2B Lead Generation

HubSpot Summer Updates 2017

Here is my roundup of HubSpot's 5 best summer updates to date. Discover more about:

  • Live Chat - Hubspot Messages
  • Video marketing - Wistia and Shakr integration with HubSpot
  • LinkedIn Sales Navigator integrated with HubSpot
  • How to unbounce contacts
  • HubSpot reporting
Topics: Inbound Marketing HubSpot

Marketing Automation Tools – 5 Ways to Use HubSpot Lead Flows

Lead Flows is a feature of HubSpot’s marketing automation tools.  It enables you to create website popups (on ANY CMS platform) to capture lead details through a relevant offer. 

Your lead flows must be strategically designed and placed on your website, and before I talk about the capabilities, here's how to set up HubSpot Lead Flows:

Topics: HubSpot

Why Social Media Marketing is vital in your B2B Marketing Strategy

B2B sales requires you to build relationships with prospects and what better way to do so than through the most relationship driven marketing platform: Social Media.

The possibilities this channel provides are endless – as long as you have a strictly managed social media strategy and your very own segmented social ecosystem in place. Social Media plays a vital role in your B2B Marketing strategy if, like most things, you know what you’re doing!

Topics: Digital Marketing

HubSpot’s New Digital Marketing Tools

Welcome to our latest round-up of HubSpot updates. When you're a busy marketer, it can be hard to keep up with the many great new digital marketing tools that HubSpot provides.

In this edition, we are focusing on:

  • The Google AMP Project
  • Google Analytics on your HubSpot Dashboard
  • Several changes that help with email deliverability
  • Two new integrations:
    • Facebook paid ads
    • Direct mail (yes you read it right - direct mail integration!)
Topics: Digital Marketing HubSpot