Latest from the Intellegentia Blog

You can spend a considerable amount of time thinking about lead generation with a strong emphasis on the generation part – and many companies do. Unfortunately with such a focus on generating leads, when are you going to spend the time actually thinking about converting those leads into sales?

The cold, bottom line is sales form the success of a business so generating leads for the sake of generating leads doesn’t create revenue. You need to shift your focus to how you can make the most of your leads and, in turn, maximise the opportunity and conversion to a sale.

Lead Flows is a feature of HubSpot’s marketing automation tools.  It enables you to create website popups (on ANY CMS platform) to capture lead details through a relevant offer. 

Your lead flows must be strategically designed and placed on your website, and before I talk about the capabilities, here's how to set up HubSpot Lead Flows:

Welcome to our latest round-up of HubSpot updates. When you're a busy marketer, it can be hard to keep up with the many great new digital marketing tools that HubSpot provides.

In this edition, we are focusing on:

• The Google AMP Project
• Google Analytics on your HubSpot Dashboard
• Several changes that help with email deliverability
• Two new integrations:
  • Facebook paid ads
  • Direct mail (yes you read it right - direct mail integration!)

We have compiled a list of the best product updates of 2017 so far! From free access to a HUGE database of free images to improving the productivity of your sales team with modifications to the CRM system, we’ve got the important stuff covered.

Learn about 60,000 free images for HubSpot users, an update in list segmentation to automate future events, parent-child relationships in HubSpot CRM, Facebook Ads integration and four brand new social reports for your marketing dashboard.

How do you generate quality leads?

If your first answer is email blasts to purchased lists, cold calling, trade shows, seminars, outsourced telemarketing, or advertising then you are officially an outbound marketer.