Latest from the Intellegentia Blog

Shona Parsons

Recent Posts by Shona Parsons:

6 Reasons B2B Technology Companies Should be Using Social Media

With 70% of B2B decision-makers employing social media to research and glean information about their purchases, it is becoming an increasingly essential aspect of any business’ B2B marketing strategy – but it is of particular importance for technology companies. If you are going to stand out from the crowd in an already crowded marketplace, you need to make use of all available resources to shout your marketing message as loud as you can. It is absolutely mission-critical for any respectable technology company to have a watertight inbound marketing campaign, and in order to maximise its success, you must know how to leverage this channel.

Here are 6 reasons why B2B technology companies should be making use of social media in their inbound marketing strategy.

Topics: Digital Marketing Industry Focus - Technology

5 Ways Buyer Personas Can Boost your B2B Inbound Marketing Strategy

How well do you know your customers? What are their greatest business challenges? What drives them? What challenges do they face on a daily basis?

If you do not know the answers to these questions, it is time you did some research.

The buyer personas you use as the foundation of your marketing efforts – i.e. the fictionalised representations of your ideal customers – should answer all of these questions, and you should know your customer inside out before they have even initiated contact with you.

Topics: Content Marketing Inbound Marketing B2B Lead Generation

5 Signs That Your Sales & Marketing Alignment Could Be Better

I presume you got to this page because you want to know more about sales & marketing alignment.  Perhaps you’re interested in a quick audit – some gem to prove your suspicion that your team simply could do better?

That’s OK, most business people feel the same.  We take up the mantle of sales and marketing jobs because we want to make things better – whether you’re on the sales side focused on more and bigger sales, or on the marketing side wanting to make a bigger impact and drive more leads.

Oops, I said it….

I mentioned “two sides” – the sales side and the marketing side.  Well, that’s how it is in most companies, and that’s what needs fixing. MarketingProfs stated that “Companies that have sales & marketing alignment have 36% higher customer retention and 38% higher sales win rates.”  And we’d all like that, wouldn’t we?

Topics: Sales & Marketing Alignment

4 Steps for Driving Lead Generation with Inbound Marketing

Remember when marketing was a matter of contacting enough people, no matter how intrusively, or whether they were in your target audience, hoping that eventually some leads would come rolling in? Unfortunately for some marketers, the modern buyer is a lot more intelligent, and these once common practice marketing techniques will no longer cut it.

The buyer is constantly changing. Their journey and behaviour is influenced by advances in technology, cultural trends and rising demand for and availability of products and services. As a result, the way we do marketing has had to adapt as well.

Topics: Inbound Marketing B2B Lead Generation

Using your B2B Blog to improve your Sales Pipeline!

Are you dubious about the effectiveness of businesses blogging? Don’t worry, you're not alone - many businesses who use blogging without a clear strategy to move leads through the funnel tend to ask is the effort worth it?  However used correctly, business blogging will increase engagement and improve your sales pipeline. 

Companies that increase blogging from 3-5x per month to 6-8x per month almost double their leads. (source: HubSpot science of blogging). 

Business blogging is your opportunity to inform and engage potential customers, whilst showing off your brand personality, expertise and providing an edge that differentiates you from your competitors. 

To stay ahead of the game and use your B2B blog to generate more leads and improve your sales pipeline, take a look at our top tips:

Topics: Content Marketing B2B Lead Generation