Latest from the Intellegentia Blog

How well do you know your customers? What are their greatest business challenges? What drives them? What challenges do they face on a daily basis?

If you do not know the answers to these questions, it is time you did some research.

The buyer personas you use as the foundation of your marketing efforts – i.e. the fictionalised representations of your ideal customers – should answer all of these questions, and you should know your customer inside out before they have even initiated contact with you.

Is it the sales, engineering, purchasing, production or services department that is the engine that drives a company’s growth?

WHILE EVERY ONE OF THESE PLAYS A ROLE IN THE OPERATION OF A COMPANY, NONE OF THEM CAN MAKE IT WORK WITHOUT MARKETING

Marketing is the beginning of the process that is going to help drive your business growth. It is a continuous multi-channel process not a single event that requires constant adjustments and refinements, and today a majority of the effort is going to be online. 

It therefore stands to reason that a solid marketing strategy, processes, execution and measurement should be the most important aspect of any business. Your company’s image, reputation, sales goals, growth plans, and customer service requirements are all driven by marketing. So, why do companies pay such little attention to this essential function?

1. PLAN, PLAN, PLAN

2. KEEP THEIR FOCUS

Whilst the survey should be easy to answer, try to vary the answer formats to maintain concentration. For Example use a combination of drop down boxes, free text, radio buttons, scales etc. to find out what they really think.

Today’s marketing buzzword: ‘Digital Body Language’
Definition: ‘Reading your prospect’s web-based behavioural signals.'

Digital Body Language can tell B2B salespeople and B2B marketers a lot about how interested your prospect is in your business and what you are offering them.

Let’s take a look at the 4 R’s you may wish to consider when quantifying your B2B buyer's interest level:

LinkedIn constantly evaluates how features are used by businesses for their social media marketing and they recently announced the latest change that will affect your LinkedIn Company Page.

On April 14^th, LinkedIn removed the Products and Services tab from all Company Pages across the social network.