Latest from the Intellegentia Blog

Shona Parsons

Recent Posts by Shona Parsons:

Why You Should Consider Outsourcing to a Digital Marketing Agency

Is it the sales, engineering, purchasing, production or services department that is the engine that drives a company’s growth?

WHILE EVERY ONE OF THESE PLAYS A ROLE IN THE OPERATION OF A COMPANY, NONE OF THEM CAN MAKE IT WORK WITHOUT MARKETING

Marketing is the beginning of the process that is going to help drive your business growth. It is a continuous multi-channel process not a single event that requires constant adjustments and refinements, and today a majority of the effort is going to be online. 

It therefore stands to reason that a solid marketing strategy, processes, execution and measurement should be the most important aspect of any business. Your company’s image, reputation, sales goals, growth plans, and customer service requirements are all driven by marketing. So, why do companies pay such little attention to this essential function?

Topics: Inbound Marketing HubSpot

Using your B2B Blog to improve your Sales Pipeline!

Are you dubious about the effectiveness of businesses blogging? Don’t worry, you're not alone - many businesses who use blogging without a clear strategy to move leads through the funnel tend to ask is the effort worth it?  However used correctly, business blogging will increase engagement and improve youe sales pipeline. 

Companies that increase blogging from 3-5x per month to 6-8x per month almost double their leads. (source: HubSpot science of blogging). 

Business blogging is your opportunity to inform and engage potential customers, whilst showing off your brand personality, expertise and providing an edge that differentiates you from your competitors. 

To stay ahead of the game and use your B2B blog to generate more leads and improve your sales pipeline, take a look at our top tips:

Topics: Content Marketing B2B Lead Generation

4 Steps for Driving Lead Generation with Inbound Marketing

Remember when marketing was a matter of contacting enough people, no matter how intrusively, or whether they were in your target audience, hoping that eventually some leads would come rolling in? Unfortunately for some marketers, the modern buyer is a lot more intelligent, and these once common practice marketing techniques will no longer cut it.

The buyer is constantly changing. Their journey and behaviour is influenced by advances in technology, cultural trends and rising demand for and availability of products and services. As a result, the way we do marketing has had to adapt as well.

Topics: Inbound Marketing B2B Lead Generation

Top 5 Hints and Tips - Online Surveys

1. PLAN, PLAN, PLAN

Define the objective for your survey and the specific information that you need to gather. Narrow down what you want to know into one isolated problem that you need to fix, and keep the number of questions as low as possible. Think of the customer’s journey through the survey.

2. KEEP THEIR FOCUS

Whilst the survey should be easy to answer, try to vary the answer formats to maintain concentration. For Example use a combination of drop down boxes, free text, radio buttons, scales etc. to find out what they really think.

Topics: Account Based Marketing Digital Marketing

How do you Gauge your B2B Buyer’s Interest level?

Today’s marketing buzzword: ‘Digital Body Language’
Definition: ‘Reading your prospect’s web-based behavioural signals.'

Digital Body Language can tell B2B salespeople and B2B marketers a lot about how interested your prospect is in your business and what you are offering them.

Let’s take a look at the 4 R’s you may wish to consider when quantifying your B2B buyer's interest level:

Topics: Sales Enablement B2B Lead Generation