Latest from the Intellegentia Blog

HubSpot's reporting add-on provides a unified view of pipeline metrics aligning Sales and Marketing within one single reporting solution.

Just consider for a moment the amount of effort your organisation is putting into reporting on business metrics. Every business function has different needs in terms of reporting, and individuals within these business functions need to look at metrics in their own way to work efficiently. The result is a plethora of different reports across your organisation.

B2B marketers know that social media, specifically Twitter, is a crucial inbound marketing tool. Social Media can help your company emerge as an industry thought leader, whilst driving a wealth of leads to your website. Time is the only enemy when it comes to engaging, monitoring, and publishing on Twitter. Enter the HubSpot Social Media tool, which offers its users a unique opportunity to interact, monitor, publish, and review analytics all in one spot.

We’ve all been there: sat through a sales presentation that tells us how great a company is, what they’ve done and how superior their product or service is. By slide number 3, you’re already starting to check emails on your phone.

The reality is, presentations that simply relay what your brand does and the solutions it provides are a waste of time. The prospect will already be well aware of this information, having moved from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL), after reviewing your website, downloading your content, reading your blog posts and comparing you to other vendors.

The presentation needs to focus on value and establishing credibility; not product specs.