Whether you are several months or years into your investment in HubSpot and Inbound Marketing, just kicked off your HubSpot implementation or just beginning the journey, you want to make sure HubSpot is set up and working to meet the individual needs of your business to ensure you get the most out of HubSpot and inbound marketing.

Any piece of software that affects how several areas of an organisation works needs careful planning and review at the beginning of the implementation and as part of its ongoing operation. HubSpot has several moving parts and typically it affects marketing, sales, executive teams, internal web teams, IT, operations, relationships with existing external agencies, PR .... so how do you get it right from the start or stop yourselves plateauing .... here are a few pointers:

If you find some great content, it's worth sharing! Having read Brian Halligans inspirational blog on things inbound marketers should be considering in 2017, I wanted to share it in its entirety, adding some of my own thoughts. 

I was particually struck by Brian's thoughts on supply and demand dynamics. Increased competition means that marketing needs to work harder to engage buyers as earlier as possible which means finding different and more engaging conversion assets ... we are firmly in the "youtube age" and sales leaders need to find ways to make their sales teams more effective to beat the competition, which in some sectors means switching to a inbound sales mindset.  If buyers want a self-service experience (self-service research and self-service sales) then as Brian concluded the buying process needs to be automated and for 2017 I predict a surge in companies looking at Sales Enablement as a way to improve sales efficiency.  

Enough of me, sit back and enjoy Brian's insight.   

The term Inbound Marketing was invented by HubSpot, and is now part of the marketing landscape. In a nutshell its about attracting potential customers to you, as opposed to outbound interruptive marketing techniques. 

Once engaged, through educational and thought leadership content, a key part of the inbound methodology is to provide further relevant information to potential customers to help them progress through to a closed deal.   

This part of the methodology is not ground breaking! In the past, sales have always nurtured prospects with information and content at various stages of the sales cycle until they are closed as customers, so what has changed?  

Well the buyers still need information at all stages of their journey before making a decision, but it is the buyer’s ability to access as much information as they like through the internet which is the major shift from the past. Buyers now have the upper hand they are no longer reliant on sales to provide information and can determine when they want to engage with sales, 

As long-standing HubSpot specialists, we’ve been living and breathing and helping our clients get the best possible results from HubSpot for as long as we can remember.

In fact, such is our insight and expertise, that we’ve been awarded HubSpot Gold Certified Partner status, which we’re incredibly proud to have achieved.

As a Certified HubSpot Partner, we’re incredibly passionate about HubSpot. We’re also incredibly passionate about ensuring our clients get the best possible results from using HubSpot.

Certified to deliver inbound, we understand what it takes to successfully attract visitors, convert leads and close customers in the world of HubSpot.

As well as being based on the number of clients we have in our portfolio, our gold status is also based on customer satisfaction, which is testimony to just how many HubSpot success stories we’ve been a part of over the years.