Latest from the Intellegentia Blog

Let's face it.  There are LOADS of ways to use HubSpot workflow, but lets have a quick look at my favourites:

Why companies employing an Inbound strategy should look to compliment that with an outbound program or in some cases an Account Based Marketing (ABM) Strategy.

For those companies deploying an inbound marketing strategy, there’s a time horizon, often 3-6 months before seeing meaningful results – so it’s important to find ways to reduce the impact of lower lead flows during on boarding and the roll out of inbound marketing (the so called ‘valley of death’).

Companies need to plan out a program of lead generation activities that will keep the sales pipeline filled, which may not be as cost effective as inbound but is necessary in the short term.

Sales heaven is having a constant stream of high quality qualified leads landing in a CRM or email inbox on a regular basis. Even better is having not only lead data passed over, but a complete view of the buyers journey – what content they have downloaded, what web pages they have visited, what case study material they have received etc, and the qualification route they have taken before being passed over to sales. We call this ‘buyers insight’, sales should call this gold.  

“We have just passed the 1000 followers mark on Twitter.”

“My latest blog post had 500 views!”

These are the kind of metrics you might hear many B2B inbound marketers bragging about.

There is nothing wrong with tracking things like how many followers you have on various networks, or how many likes and shares your content is receiving. Those are important metrics for certain purposes.

But they are not a measure of success.

Understanding body language is a wonderful tool when it comes to selling. Sales professionals can quickly determine the type of buyer a prospect is by observing their body language, the way they defer questions or ask them, who shows an interest in what topics and so much more subtle evidence is provided unsuspectingly by the potential customer.

In boardrooms, face-to-face meetings, business lunches and conferences that’s easy to assess!