Remember when marketing was a matter of contacting enough people, no matter how intrusively, or whether they were in your target audience, hoping that eventually some leads would come rolling in? Unfortunately for some marketers, the modern buyer is a lot more intelligent, and these once common practice marketing techniques will no longer cut it.
The buyer is constantly changing. Their journey and behaviour is influenced by advances in technology, cultural trends and rising demand for and availability of products and services. As a result, the way we do marketing has had to adapt as well.