Is it the sales, engineering, purchasing, production or services department that is the engine that drives a company’s growth?
WHILE EVERY ONE OF THESE PLAYS A ROLE IN THE OPERATION OF A COMPANY, NONE OF THEM CAN MAKE IT WORK WITHOUT MARKETING
Marketing is the beginning of the process that is going to help drive your business growth. It is a continuous multi-channel process not a single event that requires constant adjustments and refinements, and today a majority of the effort is going to be online.
It therefore stands to reason that a solid marketing strategy, processes, execution and measurement should be the most important aspect of any business. Your company’s image, reputation, sales goals, growth plans, and customer service requirements are all driven by marketing. So, why do companies pay such little attention to this essential function?
MARKETING IS A FAR MORE COMPLEX PROCESS THAN MOST BUSINESSES REALISE
Some businesses believe marketing to be a simple and straightforward operation, such as coming up with a fancy brochure, website or a new catalogue. After all, how hard can it be?
Typically, smaller companies tend to see marketing as a one man operation. Perhaps to some it’s something that can easily be done in their spare time. Nothing could be further from the truth.Larger companies whilst potentially having more marketing resources may not have the bandwidth to keep up to date with marketing technology or expert knowledge, and therefore miss out on its potential benefits to their organisation. For example which are the best channels to use to promote your brand versus those that are better for lead generation.
For those companies without the money to support a full time department or position, how can you possibly benefit from the essential marketing activities and processes your company needs to achieve growth. For those companies that have a marketing function but lack the expertise in key technology and strategic areas, how can you benefit from the new techniques and expertise that your competitors are deploying?
What is common with all types and size of organisation is that prospects and buyers now operate online. They spend time looking for possible solutions, self educating and making their buying decisions in some cases without talking to sales. This demands a major change to how you approach marketing, which is why inbound marketing is now the standard approach for B2B organisations
So, against the back drop of changed buyer behaviour, vastly more complex marketing channels, sales engaged much later (if at all), and companies not having all the skills and expertise to drive the numbers need to fill the sales pipeline, it might be time to consider outsourcing and seeking help from a digital marketing agency or more commonly a inbound marketing agency such as Intellegentia.
Outsourcing your Marketing to a trusted partner such as Intellegentia. It allows you to benefit from marketing experts who can provide expertise and technology to allow you to reach your business objectives and drive growth.
Intellegentia has been providing outsourced sales and marketing services to companies for the past 14 years to household names such as B&Q, House of Fraser, Virgin Holidays and a plethora of other B2B/B2C organisations that are not so familiar, across a broad set of industry sectors, including public sector. All have benefited from Intellegentia’s outsourced marketing services increasing growth, lead generation and customer retention. Not only do we have the marketing expertise but we also have sales skills and experience so we know how to help companies exploit the demand generation process through to actual sales.
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