Latest from the Intellegentia Blog

For technology companies in particular, attracting high quality leads is a top priority. Surprisingly then, 61% of B2B marketers still send all the leads they receive directly to sales, while only 27% of those leads will actually be qualified for a sales call. This is exactly why Inbound Marketing is a growing solution for businesses – a methodology that naturally attracts the right prospects to your brand.

Inbound marketing delivers results that other marketing tactics just can't match.  There is great value in creating quality content that aligns with potential buyers’ interests, and then distributing that content through various online channels, such as blogs and social media, to attract potential consumers to your company.

Here are 4 key reasons why Inbound is crucial for a more successful business:

There’s been a lot in the news lately about how privacy regulations are set to change on 6^th April 2015.  In essence the change means that proof of “substantial harm or substantial stress” caused by a breach is no longer necessary; the regulator can impose fines of up to £0.5m for a proven breach.

This is good news. There have been times (e.g. the Tetrus case in 2012) when there have been blatant breaches but the ICO has been unable to prove substantial harm or substantial stress and the perpetrators have got away with it on that legal technicality.

From the 6^th April, those who don’t obey the privacy regulations will be fined, leaving those of us who do stick to the rules in a much better position.

But what of the future?

Lead Generation is a key priority for B2B businesses.  Twitter is a great source of leads and can easily be leveraged by B2B marketers for a steady soruce of leads. 

Tweeting allows for quick and efficient content consumption by a high volume of users. It’s an excellent platform for lead generation, as other users have access to your archives and followers and can quickly favorite or retweet the information relevant to them. Highlight blog posts, landing pages, events, and webinars quickly and easily. 

Here are 10 tips to get you started with Twitter Lead Generation:

Lead nurturing is a critical aspect of any B2B marketer’s job – it is essential for building relationships with your prospects and moving them along the sales funnel.

Also known as marketing automation, it is the process that allows you to send a series of automated emails with relevant content to an early-stage lead in order to pre-qualify them before handing them to sales.

By keeping your leads engaged with your brand and showing them through valued content that you understand their specific needs, you build their trust in you and move them further down the buying cycle.