Latest from the Intellegentia Blog

There have been lots of exciting announcements from INBOUND 2016, a brand-new web analytics dashboard and impressive interface to a bundle of tools which encourage and optimise collaboration within your business and connecting with customers.

I have built a list of our favourite announcements from this year's conference to help you cut through all the noise.

Does your marketing strategy continually adapt to changing customer behaviour, technological advancements and industry trends? Or do you rely on the same methods year after year to bring in business and engage visitors?

HubSpot announces a Predictive Lead Scoring extension to its Enterprise Platform.  

Most companies are sitting on top of a gold mine of data from their CRM and Marketing Automation systems, which they are failing to leverage in their lead generation and lead management processes.

The amount of data can be enormous, even in mid-market organisations. If you move into the Enterprise space (for example technology companies operating globally), then the volume of lead and campaign data is mind-boggling.

So to make use of the volume of lead data, organisations where there is good Sales and Marketing alignment have been using lead scoring for lead generation and lead management purposes.

You might have a watertight inbound marketing strategy, with a consistent output of engaging content, regular social posts and a widespread social media presence, but if you are not using solid, clearly defined buyer personas as the foundation for all of this work then you will struggle to move forward with your marketing strategy.

It is absolutely crucial that your inbound marketing strategy is developed with a target audience in mind – clearly identifying and defining your target buyers is the first step to a successful inbound marketing strategy.