Latest from the Intellegentia Blog

We’ve all been there: sat through a sales presentation that tells us how great a company is, what they’ve done and how superior their product or service is. By slide number 3, you’re already starting to check emails on your phone.

The reality is, presentations that simply relay what your brand does and the solutions it provides are a waste of time. The prospect will already be well aware of this information, having moved from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL), after reviewing your website, downloading your content, reading your blog posts and comparing you to other vendors.

The presentation needs to focus on value and establishing credibility; not product specs.

Email marketing is a crucial part of your inbound marketing strategy. 

Email is a valuable tool for reaching your target audience no matter what point in the buying process they are at – from awareness through to lead nurturing and conversion.

Emails can be used to promote your brand, open doors, build on relationships and generate leads.  In a long B2B sales cycle, email marketing provides a great way of nurturing prospects until they are ready to buy.