Latest from the Intellegentia Blog

There has been a lot in the press recently about the practice by some (not all) charities of using call centres to badger people into giving more money, made worst by reports of the effect this has on the elderly.  

One of the lead items on the BBC this week was about charities that could face a fund raising ban for breaking the rules.  Shooting themselves in the foot is phrase that comes to mind, almost as bad as Volkswagen rigging test results on their cars.

The relationship with your Inbound Marketing Agency is a very personal one. You’re putting your trust in them with strategic elements of your business and that’s not something that should be taken lightly.

First things first. Any Inbound Marketing Agency should know that in the today's world it’s all about generating leads for sales, and the agency should have the sales enablement experience and background to align the marketing effort with sales to increase the sales pipeline. 

HubSpot's reporting add-on provides a unified view of pipeline metrics aligning Sales and Marketing within one single reporting solution.

Just consider for a moment the amount of effort your organisation is putting into reporting on business metrics. Every business function has different needs in terms of reporting, and individuals within these business functions need to look at metrics in their own way to work efficiently. The result is a plethora of different reports across your organisation.

B2B marketers know that social media, specifically Twitter, is a crucial inbound marketing tool. Social Media can help your company emerge as an industry thought leader, whilst driving a wealth of leads to your website. Time is the only enemy when it comes to engaging, monitoring, and publishing on Twitter. Enter the HubSpot Social Media tool, which offers its users a unique opportunity to interact, monitor, publish, and review analytics all in one spot.

It’s been another busy week here at Intellegentia, but this Friday we’re celebrating more than usual.

As a top UK HubSpot marketing agency we're excited to announce that Intellegentia have now exceeded the level of Silver Partner (which we achieved last week – told you we’ve been busy!) and is now named a Gold Tier Level Partner with HubSpot!