Marketing will complain that Sales are squandering the valuable leads that they've provided by not following up on them. Sales complain that Marketing are not sending them enough leads or sending them leads are not sales ready.
Here are five key benefits of sales & marketing alignment for the technology industry:
Creating a solid, long lasting partnership between Sales and Marketing should be an essential goal for any business in order to maximise the return on investment from their inbound marketing efforts, but it is of particular necessity for companies involved with B2B technology. The competitive, ever-changing nature of the industry puts a lot of pressure on Sales and Marketing to communicate more effectively, or else they run the risk of losing out on valuable customers.