There's a lot of excitement in Boston as some big new product announcements were made yesterday. The HubSpot footprint gets wider and deeper with more automation, new products and lots of integrations....
Here's a quick run-down:
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Jane Broomfield, on 27/09/17 12:18
There's a lot of excitement in Boston as some big new product announcements were made yesterday. The HubSpot footprint gets wider and deeper with more automation, new products and lots of integrations....
Here's a quick run-down:
Jane Broomfield, on 08/08/17 11:58
YES! Alt-tags are part of the accessible design laws in the UK and US so you should use them on all images. However, if you have images that form no real purpose (spacers etc) then the alt-tag can be null. <img src="image.png" alt=""> This ensures that screen readers used by visually impaired skip over the image.
Jack Walden, on 08/08/17 11:52
Here is my roundup of HubSpot's 5 best summer updates to date. Discover more about:
Mike Broomfield, on 04/08/17 17:09
Enable was established in 2000 to build custom software to meet specific business needs that off-the-shelf software cannot address. Their work with companies like Procter & Gamble, Mitsubishi Electric, DHL and the BBC has been varied and largely bespoke in nature.
A couple of years ago, their work with a buying group and a building materials supplier unveiled a gap in the enterprise software market for those companies where rebate claims make up a significant proportion of their revenue.
As a result, the DealTrack Rebate Management System was born.
DealTrack is aimed at companies that have annual rebate claims in excess of £12.5m. By preventing these companies from missing claims, DealTrack has been proven to add six figure sums to their net profit.
Intellegentia has been heavily involved in both the sales and marketing of DealTrack for over a year. Here’s what we've done to drive significant revenue for this new software package:
Shona Parsons, on 07/06/17 09:16
Is it the sales, engineering, purchasing, production or services department that is the engine that drives a company’s growth?
Marketing is the beginning of the process that is going to help drive your business growth. It is a continuous multi-channel process not a single event that requires constant adjustments and refinements, and today a majority of the effort is going to be online.
It therefore stands to reason that a solid marketing strategy, processes, execution and measurement should be the most important aspect of any business. Your company’s image, reputation, sales goals, growth plans, and customer service requirements are all driven by marketing. So, why do companies pay such little attention to this essential function?