Latest from the Intellegentia Blog

4 Ways to Use HubSpot Workflows for Lead Allocation by Territory

HubSpot Workflows is the engine for marketing automation.  The workflow tool is flexible and easy to use.  Yet many people find themselves in a bit of a pickle, with what started out as a great idea turning into a complex solution that is difficult to support and change.  One such example is sales territory assignment, so I thought I would set out a few options and highlight the pros and cons of each.

There isn’t a single way that suits everyone, but in considering the best way for your company we recommend that you start off by thinking about:

Topics: HubSpot

HubSpot CRM for Accountants

It has been our great pleasure to implement HubSpot for UK accountancy firms and see the huge difference this software can make to a business.

During 2020 and 2021, many firms have been force to review how they do business.  Processes that enable staff to work from home have been at the forefront of many minds, and, being cloud-based, HubSpot absolutely meets that need.

But HubSpot enables firms to go beyond just being able to do the same work in remote locations.

HubSpot enables accountancy firms to automate processes with the aim of doing more work with the same team, whilst simultaneously improving both employee and customer satisfaction.

And, in an industry that relies very heavily on reputation and word of mouth for sales and recruitment, employee and customer satisfaction should be the focal point of any accountancy firm business strategy.

Topics: Industry Focus - Financial Services HubSpot

What is ALT-Text and how do I use it?

Is alt-text a legal requirement?

YES! Alt-tags are part of the accessible design laws in the UK and US so you should use them on all images. However, if you have images that form no real purpose (spacers etc) then the alt-tag can be null.   <img src="image.png" alt="">   This ensures that screen readers used by visually impaired skip over the image.

Topics: Digital Marketing Content Marketing

FAQ – Subdomains vs subfolders for SEO (HubSpot blogs & landing pages)

I have been told that having a blog or landing page on a subdomain e.g. blog.mywebsite.com will destroy my site SEO – is that true?

There is a lot of talk one way and the other, but here's what Google says about it.

Topics: Digital Marketing HubSpot

6 Key Benefits of Sales & Marketing Alignment for Technology Companies

The relationship between Sales and Marketing is sometimes a shaky one. Marketing captures the leads and nurtures them before handing them to Sales to close the deal, but all too frequently there is a lack of communication and a mistrust between the two departments which can create a rift.

Marketing will complain that Sales are squandering the valuable leads that they've provided by not following up on them.  Sales complain that Marketing are not sending them enough leads or sending them leads are not sales ready.


Creating a solid, long lasting partnership between Sales and Marketing should be an essential goal for any business in order to maximise the return on investment from their inbound marketing efforts, but it is of particular necessity for companies involved with B2B technology. The competitive, ever-changing nature of the industry puts a lot of pressure on Sales and Marketing to communicate more effectively, or else they run the risk of losing out on valuable customers.

Here are five key benefits of sales & marketing alignment for the technology industry:

Topics: Sales & Marketing Alignment Industry Focus - Technology