Latest from the Intellegentia Blog

Gone are the days of bombarding prospects with untargeted emails, print and banner ads.  Today’s buyers do not want to be interrupted.  They will do
research on companies and solutions online and without any contact with your sales team.   To succeed in this ever changing landscape and grow your business, how you market to potential buyers must change.

This is where inbound marketing comes in - it focuses on lead generation through creating quality content that aligns with potential buyers’ interests, distributing that content through various online channels, such as blogs and social media - thereby pulling people towards your company.

The beauty of inbound is because the offers are relevant, the leads that are generated are more targeted. When prospects feel as though your company is an expert in the industry, or has something worthwhile to offer, they see you as someone who wants to help, rather than a salesman that just wants to make a sale.

Here are 4 key reasons why inbound is crucial for a more successful business:

Why should B2B organisations be focusing on inbound marketing? According to HubSpot 54% more leads are generated by inbound tactics than traditional paid marketing.

As a HubSpot certified partner, Intellegentia can help you define your inbound marketing strategy and run with it using this software - delivering leads and helping you achieve your sales-related business goals.

The HubSpot 2014 State of Inbound Marketing report revealed that marketing automation is being adopted by B2B organisations at an increasingly fast rate. 

Marketing automation not only improves efficiency, it also leads to improved marketing effectiveness through better targeting, content management, nurturing, scoring and closed-loop tracking. The statistics speak for themselves: 

 

• B2B marketers who implement marketing automation software increase their sales pipeline contribution by an average of 10%. (Forrester Research)
  
  
• Companies who use marketing automation convert 53% more leads to marketing qualified leads, and report revenue growth 3.1% higher than non-users. (Aberdeen Group)

Is it time your B2B business considered implementing a marketing automation platform? Integrated marketing automation platforms such as HubSpot provide a number of benefits that are specifically geared towards helping marketers do more with less, making it the perfect solution for teams with limited time and resources, and making it easier to justify the investment in a new tool.

Here are some key benefits of marketing automation:

 

If your company is involved with B2B software or technology sales, then you are by now fully aware that the industry is constantly changing and evolving. For this reason it is important that you have a robust inbound marketing strategy in place with which you can boost your business’s visibility and spread the word about your latest software developments and services in the competitive marketplace without being left behind.

Despite the tumultuous times, there are some inbound best practices that are universal and constant which allow you to increase your business’s visibility and ensure that you are attracting potential customers and achieving sales. Stick to the following inbound marketing tips and you will see success in increasing your software sales pipeline.