Latest from the Intellegentia Blog

It’s been another busy week here at Intellegentia, but this Friday we’re celebrating more than usual.

As a top UK HubSpot marketing agency we're excited to announce that Intellegentia have now exceeded the level of Silver Partner (which we achieved last week – told you we’ve been busy!) and is now named a Gold Tier Level Partner with HubSpot!

For technology companies in particular, attracting high quality leads is a top priority. Surprisingly then, 61% of B2B marketers still send all the leads they receive directly to sales, while only 27% of those leads will actually be qualified for a sales call. This is exactly why Inbound Marketing is a growing solution for businesses – a methodology that naturally attracts the right prospects to your brand.

We’ve all been there: sat through a sales presentation that tells us how great a company is, what they’ve done and how superior their product or service is. By slide number 3, you’re already starting to check emails on your phone.

The reality is, presentations that simply relay what your brand does and the solutions it provides are a waste of time. The prospect will already be well aware of this information, having moved from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL), after reviewing your website, downloading your content, reading your blog posts and comparing you to other vendors.

The presentation needs to focus on value and establishing credibility; not product specs.

Inbound marketing delivers results that other marketing tactics just can't match.  There is great value in creating quality content that aligns with potential buyers’ interests, and then distributing that content through various online channels, such as blogs and social media, to attract potential consumers to your company.

Here are 4 key reasons why Inbound is crucial for a more successful business:

There’s been a lot in the news lately about how privacy regulations are set to change on 6^th April 2015.  In essence the change means that proof of “substantial harm or substantial stress” caused by a breach is no longer necessary; the regulator can impose fines of up to £0.5m for a proven breach.

This is good news. There have been times (e.g. the Tetrus case in 2012) when there have been blatant breaches but the ICO has been unable to prove substantial harm or substantial stress and the perpetrators have got away with it on that legal technicality.

From the 6^th April, those who don’t obey the privacy regulations will be fined, leaving those of us who do stick to the rules in a much better position.

But what of the future?