Latest from the Intellegentia Blog

Sales Enablement Tools

What is sales enablement?  What sales enablement tools are out there?   What are the sales enablement best practices? 

Sales Enablement is a hot topic and to help sales leaders cut through the noise, we have compiled a list of key points to help you understand if sales enablement is applicable to your business and some pointers as to how to implement it, what tools are out there, and where to start.

Topics: Sales Enablement

FAQ – Subdomains vs subfolders for SEO (HubSpot blogs & landing pages)

I have been told that having a blog or landing page on a subdomain e.g. blog.mywebsite.com will destroy my site SEO – is that true?

There is a lot of talk one way and the other, but here's what Google says about it.

Topics: Digital Marketing HubSpot

4 Ways To Implement Sales Enablement In Your Business

Marketing works their creative magic in order to provide more leads to the sales department. This is when you have to make sure the sales reps are working smarter instead of harder. Sales enablement is a prime focus of many businesses and there are several ways for you to use tools so your sales team is making the most of leads being handed off by marketing and closing more deals. 

HubSpot’s New Digital Marketing Tools

Welcome to our latest round-up of HubSpot updates. When you're a busy marketer, it can be hard to keep up with the many great new digital marketing tools that HubSpot provides.

In this edition, we are focusing on:

  • The Google AMP Project
  • Google Analytics on your HubSpot Dashboard
  • Several changes that help with email deliverability
  • Two new integrations:
    • Facebook paid ads
    • Direct mail (yes you read it right - direct mail integration!)
Topics: Digital Marketing HubSpot

3 Ways HubSpot improves the relationship between Sales and Marketing

When a lead is ready to buy? How do we know when is the right time to hand them over to sales so that they can close them as a customer?  What happens if that contact isn't quite ready yet?

The key is to have tightly aligned sales and marketing processes and a trusting, open relationship between sales and marketing teams.  This involves executive "encouragement", visionary thinking and a two-way conversation between sales and marketing ... a surprisingly tough call for some companies. 

B2B organisations with tightly aligned sales and marketing operations achieved 24% faster three-year revenue growth, and 27% faster three-year profit growth (SiriusDecisions)

View our webinar to find out more>>

So why do so many companies admit to a difficult relationship between sales and marketing?

I don't believe it's about the people!

It's more about the data systems and processes.. 

Topics: Sales & Marketing Alignment Sales Enablement HubSpot