Latest from the Intellegentia Blog

Is it the sales, engineering, purchasing, production or services department that is the engine that drives a company’s growth?

WHILE EVERY ONE OF THESE PLAYS A ROLE IN THE OPERATION OF A COMPANY, NONE OF THEM CAN MAKE IT WORK WITHOUT MARKETING

Marketing is the beginning of the process that is going to help drive your business growth. It is a continuous multi-channel process not a single event that requires constant adjustments and refinements, and today a majority of the effort is going to be online. 

It therefore stands to reason that a solid marketing strategy, processes, execution and measurement should be the most important aspect of any business. Your company’s image, reputation, sales goals, growth plans, and customer service requirements are all driven by marketing. So, why do companies pay such little attention to this essential function?

Welcome to our latest round-up of HubSpot updates. When you're a busy marketer, it can be hard to keep up with the many great new digital marketing tools that HubSpot provides.

In this edition, we are focusing on:

• The Google AMP Project
• Google Analytics on your HubSpot Dashboard
• Several changes that help with email deliverability
• Two new integrations:
  • Facebook paid ads
  • Direct mail (yes you read it right - direct mail integration!)

When a lead is ready to buy? How do we know when is the right time to hand them over to sales so that they can close them as a customer?  What happens if that contact isn't quite ready yet?

The key is to have tightly aligned sales and marketing processes and a trusting, open relationship between sales and marketing teams.  This involves executive "encouragement", visionary thinking and a two-way conversation between sales and marketing ... a surprisingly tough call for some companies. 

B2B organisations with tightly aligned sales and marketing operations achieved 24% faster three-year revenue growth, and 27% faster three-year profit growth (SiriusDecisions)

View our webinar to find out more>>

So why do so many companies admit to a difficult relationship between sales and marketing?

I don't believe it's about the people!

It's more about the data systems and processes.. 

Since the Legal Services Act, October 2011 the UK legal services market has undergone substantial changes.  The aim of the Act was to simplify the process of purchasing legal services (hence the act being referred to as “the Tesco law”) and in doing so, the Act broke down many barriers.

Today we see law firms offering other services as diverse as Schillings branching out into cyber-security and Wiggin (known for media work) branched out and purchased an on-demand television service.  There are new entrants to the market from overseas and a raft of mergers and acquisitions have taken place in recent years.