IT'S ALL ABOUT WINDOW DRESSING
You’ve written the most amazing copy ever to be written and you’ve crammed every last word onto your landing page so it looks like you’re the most knowledgeable company out there, you're the king. The expert.
But looks are everything and no matter how good your content is, if it’s not easy to find and easy to read, then it won’t get read.
Here are 10 ways to optimise your content for maximum readability: