I presume you got to this page because you want to know more about sales & marketing alignment. Perhaps you’re interested in a quick audit – some gem to prove your suspicion that your team simply could do better?
That’s OK, most business people feel the same. We take up the mantle of sales and marketing jobs because we want to make things better – whether you’re on the sales side focused on more and bigger sales, or on the marketing side wanting to make a bigger impact and drive more leads.
Oops, I said it….
I mentioned “two sides” – the sales side and the marketing side. Well, that’s how it is in most companies, and that’s what needs fixing. MarketingProfs stated that “Companies that have sales & marketing alignment have 36% higher customer retention and 38% higher sales win rates.” And we’d all like that, wouldn’t we?