Latest from the Intellegentia Blog

A new breed of marketer is emerging as top B2B Technology Marketing roles are becoming more aligned to those of Chief Marketing Engineer (CME). 

Historically, when developing a campaign, marketers started with the creative side of things.  Now the focus is on data first.  Reading signals from data and analytics, targeting and segmentation of the data based on the specific needs of your buyer persona to lead nurturing and moving your prospects through the decision cycle.  Gone are the traditional advertising, event management and outbound methods of yesteryear. 

But wait… what happened to marketing creativity?

You might have a watertight inbound marketing strategy, with a consistent output of engaging content, regular social posts and a widespread social media presence, but if you are not using solid, clearly defined buyer personas as the foundation for all of this work then you will struggle to move forward with your marketing strategy.

It is absolutely crucial that your inbound marketing strategy is developed with a target audience in mind – clearly identifying and defining your target buyers is the first step to a successful inbound marketing strategy.

Now I’m not usually one for b2b marketing clichés but there is some truth in the fact that “Content is King” when it comes to the success of a B2B Marketing strategy.

B2B Content marketing is certainly no spring chicken. Like other new age digital marketing and social media techniques that are bursting onto the B2B marketing scene - content generation has been in the B2B marketer’s kitbag for years and years!