Latest from the Intellegentia Blog

Essential Tips for Using Social Media for Lead Generation

There is no denying that social media plays a critical part in the marketing mix but are you using it for lead generation?

Many marketers do struggle with measuring ROI on social and some businesses still view social media simply as a tool for customer engagement and brand promotion, but it really is much more than that.

Social media can easily be leveraged by B2B marketers for a steady source of leads.  Here are some essential tips to get you started with lead generation for social media:

Topics: Digital Marketing B2B Lead Generation

LinkedIn as a valuable lead generation tool

With more than 259 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But can you use LinkedIn for lead generation and, if so, how?

HubSpot research has shown that traffic from LinkedIn generated the highest visitor-to-lead conversion rate (2.74%) of the top social networks, almost 3 times higher (277%) than both Twitter (69%) and Facebook (77%). So in short - yes LinkedIn can be a very effective tool in attracting new people to your website and driving awareness of your company to help generate leads.

Here are a couple of ways to ensure you are getting the most out of LinkedIn...
Topics: Digital Marketing B2B Lead Generation

Why Social Media Marketing is vital in your B2B Marketing Strategy

B2B sales requires you to build relationships with prospects and what better way to do so than through the most relationship driven marketing platform: Social Media.

The possibilities this channel provides are endless – as long as you have a strictly managed social media strategy and your very own segmented social ecosystem in place. Social Media plays a vital role in your B2B Marketing strategy if, like most things, you know what you’re doing!

Topics: Digital Marketing

HubSpot’s New Digital Marketing Tools

Welcome to our latest round-up of HubSpot updates. When you're a busy marketer, it can be hard to keep up with the many great new digital marketing tools that HubSpot provides.

In this edition, we are focusing on:

  • The Google AMP Project
  • Google Analytics on your HubSpot Dashboard
  • Several changes that help with email deliverability
  • Two new integrations:
    • Facebook paid ads
    • Direct mail (yes you read it right - direct mail integration!)
Topics: Digital Marketing HubSpot

How to Master the HubSpot Social Media 'Inbox'

B2B marketers know that social media, specifically Twitter, is a crucial inbound marketing tool. Social Media can help your company emerge as an industry thought leader, whilst driving a wealth of leads to your website. Time is the only enemy when it comes to engaging, monitoring, and publishing on Twitter. Enter the HubSpot Social Media tool, which offers its users a unique opportunity to interact, monitor, publish, and review analytics all in one spot.

Topics: Digital Marketing HubSpot