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Jane Broomfield, on 24/10/17 12:52
There is no denying that social media plays a critical part in the marketing mix but are you using it for lead generation?
Many marketers do struggle with measuring ROI on social and some businesses still view social media simply as a tool for customer engagement and brand promotion, but it really is much more than that.
Social media can easily be leveraged by B2B marketers for a steady source of leads. Here are some essential tips to get you started with lead generation for social media:
Mike Broomfield, on 17/08/17 14:01
Jack Walden, on 18/05/17 17:06
Welcome to our latest round-up of HubSpot updates. When you're a busy marketer, it can be hard to keep up with the many great new digital marketing tools that HubSpot provides.
In this edition, we are focusing on:
Mike Broomfield, on 18/08/15 11:51
B2B marketers know that social media, specifically Twitter, is a crucial inbound marketing tool. Social Media can help your company emerge as an industry thought leader, whilst driving a wealth of leads to your website. Time is the only enemy when it comes to engaging, monitoring, and publishing on Twitter. Enter the HubSpot Social Media tool, which offers its users a unique opportunity to interact, monitor, publish, and review analytics all in one spot.
Mike Broomfield, on 13/01/15 15:38
Email marketing is a crucial part of your inbound marketing strategy.
Email is a valuable tool for reaching your target audience no matter what point in the buying process they are at – from awareness through to lead nurturing and conversion.
Emails can be used to promote your brand, open doors, build on relationships and generate leads. In a long B2B sales cycle, email marketing provides a great way of nurturing prospects until they are ready to buy.