.png?width=250&height=76&name=Intellegentia%20Logo%20(MAIN).png "Intellegentia")
The HubSpot 2014 State of Inbound Marketing report revealed that marketing automation is being adopted by B2B organisations at an increasingly fast rate.
Marketing automation not only improves efficiency, it also leads to improved marketing effectiveness through better targeting, content management, nurturing, scoring and closed-loop tracking. The statistics speak for themselves:
- B2B marketers who implement marketing automation software increase their sales pipeline contribution by an average of 10%. (Forrester Research)
- Companies who use marketing automation convert 53% more leads to marketing qualified leads, and report revenue growth 3.1% higher than non-users. (Aberdeen Group)
Is it time your B2B business considered implementing a marketing automation platform? Integrated marketing automation platforms such as HubSpot provide a number of benefits that are specifically geared towards helping marketers do more with less, making it the perfect solution for teams with limited time and resources, and making it easier to justify the investment in a new tool.
Here are some key benefits of marketing automation:
