Latest from the Intellegentia Blog

The relationship with your Inbound Marketing Agency is a very personal one. You’re putting your trust in them with strategic elements of your business and that’s not something that should be taken lightly.

First things first. Any Inbound Marketing Agency should know that in the today's world it’s all about generating leads for sales, and the agency should have the sales enablement experience and background to align the marketing effort with sales to increase the sales pipeline. 

It’s been another busy week here at Intellegentia, but this Friday we’re celebrating more than usual.

As a top UK HubSpot marketing agency we're excited to announce that Intellegentia have now exceeded the level of Silver Partner (which we achieved last week – told you we’ve been busy!) and is now named a Gold Tier Level Partner with HubSpot!

For technology companies in particular, attracting high quality leads is a top priority. Surprisingly then, 61% of B2B marketers still send all the leads they receive directly to sales, while only 27% of those leads will actually be qualified for a sales call. This is exactly why Inbound Marketing is a growing solution for businesses – a methodology that naturally attracts the right prospects to your brand.

We’ve all been there: sat through a sales presentation that tells us how great a company is, what they’ve done and how superior their product or service is. By slide number 3, you’re already starting to check emails on your phone.

The reality is, presentations that simply relay what your brand does and the solutions it provides are a waste of time. The prospect will already be well aware of this information, having moved from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL), after reviewing your website, downloading your content, reading your blog posts and comparing you to other vendors.

The presentation needs to focus on value and establishing credibility; not product specs.

Inbound marketing delivers results that other marketing tactics just can't match.  There is great value in creating quality content that aligns with potential buyers’ interests, and then distributing that content through various online channels, such as blogs and social media, to attract potential consumers to your company.

Here are 4 key reasons why Inbound is crucial for a more successful business: