Latest from the Intellegentia Blog

Since the Legal Services Act, October 2011 the UK legal services market has undergone substantial changes.  The aim of the Act was to simplify the process of purchasing legal services (hence the act being referred to as “the Tesco law”) and in doing so, the Act broke down many barriers.

Today we see law firms offering other services as diverse as Schillings branching out into cyber-security and Wiggin (known for media work) branched out and purchased an on-demand television service.  There are new entrants to the market from overseas and a raft of mergers and acquisitions have taken place in recent years.

I was interested to hear the outcome of the Competition and Markets Authority’s (CMA) recent year-long study into the legal services sector which revealed, among other things, that today’s legal services consumers need better information about the different options that are available to them.

Some great news from the European Commission.

A while ago we talked about the proposal to require prior opt-in consent for B2B marketing.  This has been under discussion for some time now, but at last we have a decision that this is NOT going to be enforced.

For technology companies in particular, attracting high quality leads is a top priority. Surprisingly then, 61% of B2B marketers still send all the leads they receive directly to sales, while only 27% of those leads will actually be qualified for a sales call. This is exactly why Inbound Marketing is a growing solution for businesses – a methodology that naturally attracts the right prospects to your brand.

Inbound marketing delivers results that other marketing tactics just can't match.  There is great value in creating quality content that aligns with potential buyers’ interests, and then distributing that content through various online channels, such as blogs and social media, to attract potential consumers to your company.

Here are 4 key reasons why Inbound is crucial for a more successful business: