Latest from the Intellegentia Blog

Unlike B2B buyers, B2C buyers are deemed to be impulsive. There is nothing impulsive about the way my sister buys clothes, so maybe there are some lessons we can learn from consumers (we are all consumers anyway) that works for B2B marketing and lead nurturing.

So here’s the set-up. In one hour you get three different customers come into your shop. The first customer browses. They pick a few things up but put them back down. Without speaking to you they leave empty handed. A few minutes later a second customer comes in. They start browsing but they stay for a little longer. Eventually they come over to you at the till and ask about a specific item. You’re sorry, you say, you did have some in stock but you don’t right now. Oh well, they shrug, maybe next time. With that, they leave. The third customer comes in. They also have a nose around. They pick up an item, take it straight to the till and buy it from you.

Each encounter is valuable, each customer has entered the shop and each of them is at a different stage of their buying process.

Ever wondered how to ensure that the leads you find via your carefully planned marketing campaigns don’t become lost when you pass them over to sales? With 69% of leads getting no follow-up at all because sales people are busy trying to close orders and quickly lose interest in large batches of new enquiries how do you bridge that gap between Marketing and Sales in order to ensure that those prospects don’t become lost into the vortex?

Building a lean mean marketing team is a challenge - particularly as the list of essential marketing skills continues to expand.  What skills do you have, what could you employ and where would it be more cost effective to outsource? That's the question.

Why should you be considering inbound marketing now?

If you haven't heard about the proposed changes to the EU then you soon will. For marketing managers, directors and teams operating in the UK, there are some fundamental changes charging over the hill that are likely to railroad your marketing strategy for the future. 

Google+ is similar to other social networks when it comes to social media marketing, but it does have its own strengths and weaknesses.

All Marketing Managers want to be told how to use social media for lead generation!

To get the most from your Google+ Business Page in terms of traffic and leads for your business, follow these best practices as part of your social media strategy ...