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Jane Broomfield, on 09/03/17 21:33
I was interested to hear the outcome of the Competition and Markets Authority’s (CMA) recent year-long study into the legal services sector which revealed, among other things, that today’s legal services consumers need better information about the different options that are available to them.
Jack Walden, on 28/02/17 15:32
We have compiled a list of the best product updates of 2017 so far! From free access to a HUGE database of free images to improving the productivity of your sales team with modifications to the CRM system, we’ve got the important stuff covered.
Learn about 60,000 free images for HubSpot users, an update in list segmentation to automate future events, parent-child relationships in HubSpot CRM, Facebook Ads integration and four brand new social reports for your marketing dashboard.
Jack Walden, on 23/02/17 15:04
If you’re using HubSpot as an all-in-one marketing automation system, but your blog is hosted on WordPress (or another similar platform), then I’d like to talk you through why HubSpot is the best blogging platform for you.
WordPress is a great platform for hosting personal and professional blogs, and probably considered the best blogging platform by many because it came into this world as a blogging platform, and since flourished into globally-loved content management system (CMS). However, if you are using HubSpot as your digital marketing companion, the benefits of using WordPress to host and manage your professional blog is completely overlooked. Here are 17 reasons you should be moving your blog to HubSpot:
Mike Broomfield, on 09/02/17 14:06
I am not going to take the credit for coming up with the title of this blog. Bob Apollo , who I have great respect for, used this term in a really great piece of content about Proactive Pipeline Management. The points raised by Bob regarding the state of sales pipelines which I would like to expand upon I believe will resonate with Sales and Marketing leaders within technology companies.
It's an uncomfortable fact that sometimes when you take off the rose tinted glasses, you discover your pipeline may not look that great.
In this blog we look at what we mean by "flabby" and what can be done about it.
Jack Walden, on 19/01/17 17:43
How do you generate quality leads?
If your first answer is email blasts to purchased lists, cold calling, trade shows, seminars, outsourced telemarketing, or advertising then you are officially an outbound marketer.
Outbound marketing is getting harder. At best response rates are falling, but in many cases calls and emails are simply getting blocked.
Today's savvy buyers know that they can access the information that they need via the internet, so the key to an efficient, cost effective marketing strategy is to incorporate inbound marketing into your operation.