Welcome to our latest round-up of HubSpot updates. When you're a busy marketer, it can be hard to keep up with the many great new digital marketing tools that HubSpot provides.
In this edition, we are focusing on:
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Jack Walden, on 18/05/17 17:06
Welcome to our latest round-up of HubSpot updates. When you're a busy marketer, it can be hard to keep up with the many great new digital marketing tools that HubSpot provides.
In this edition, we are focusing on:
Mike Broomfield, on 26/04/17 19:32
When a lead is ready to buy? How do we know when is the right time to hand them over to sales so that they can close them as a customer? What happens if that contact isn't quite ready yet?
The key is to have tightly aligned sales and marketing processes and a trusting, open relationship between sales and marketing teams. This involves executive "encouragement", visionary thinking and a two-way conversation between sales and marketing ... a surprisingly tough call for some companies.
B2B organisations with tightly aligned sales and marketing operations achieved 24% faster three-year revenue growth, and 27% faster three-year profit growth (SiriusDecisions)
View our webinar to find out more>>
So why do so many companies admit to a difficult relationship between sales and marketing?
I don't believe it's about the people!
It's more about the data systems and processes..
Mike Broomfield, on 25/04/17 16:40
What do all growing companies have in common? They all need to add new members to their sales teams in order to achieve their revenue goals and objectives. Onboarding new sales staff, is usually time-consuming, expensive, and not especially easy, and it could take a while before they are achieving quota. Once proficient your experienced sales team know your corporate culture, brand identity, and product lines inside and out, and are capable of using tools like CRM to their full potential.
Onboarding, however usually means an experienced sales person or sales management has to sacrifice time and productivity to help bring the new hire up to speed. But with robust sales enablement program in place, you can reduce time and productivity losses, getting the new personnel up to speed faster and more effectively.
So what is Sales Enablement?
Mike Broomfield, on 19/04/17 12:40
Times have changed. Today’s buyers are more empowered. Sales no longer controls the flow of information in the buying process - the buyer does. If buyers have a question about a product or service, they can just search online and receive information instantly, privately, and from a variety of sources.
Jane Broomfield, on 09/03/17 21:40
Since the Legal Services Act, October 2011 the UK legal services market has undergone substantial changes. The aim of the Act was to simplify the process of purchasing legal services (hence the act being referred to as “the Tesco law”) and in doing so, the Act broke down many barriers.
Today we see law firms offering other services as diverse as Schillings branching out into cyber-security and Wiggin (known for media work) branched out and purchased an on-demand television service. There are new entrants to the market from overseas and a raft of mergers and acquisitions have taken place in recent years.