Latest from the Intellegentia Blog

When thinking about todays modern buyer, consider this for one moment…how do you buy?

Are you stumped to find the information you need to make a considered decision, be that in your personal or professional life? Of course not, you consult and research that 'big library in the clouds'.

Are you dithering and need to phone a friend (or worst still a salesman), of course not, you get onto your social network and ask your peers and colleagues for recommendations.

So buyers have fundamentally changed, they are digitally driven, they have rapid access to information from multiple devices, they start their search on the web, the buyer has changed more in the past 10 years than in the past hundred.

There has been a lot in the press recently about the practice by some (not all) charities of using call centres to badger people into giving more money, made worst by reports of the effect this has on the elderly.  

One of the lead items on the BBC this week was about charities that could face a fund raising ban for breaking the rules.  Shooting themselves in the foot is phrase that comes to mind, almost as bad as Volkswagen rigging test results on their cars.

HubSpot announces a Predictive Lead Scoring extension to its Enterprise Platform.  

Most companies are sitting on top of a gold mine of data from their CRM and Marketing Automation systems, which they are failing to leverage in their lead generation and lead management processes.

The amount of data can be enormous, even in mid-market organisations. If you move into the Enterprise space (for example technology companies operating globally), then the volume of lead and campaign data is mind-boggling.

So to make use of the volume of lead data, organisations where there is good Sales and Marketing alignment have been using lead scoring for lead generation and lead management purposes.

Inbound marketing delivers results that other marketing tactics just can't match.  There is great value in creating quality content that aligns with potential buyers’ interests, and then distributing that content through various online channels, such as blogs and social media, to attract potential consumers to your company.

Here are 4 key reasons why Inbound is crucial for a more successful business: