Latest from the Intellegentia Blog

Email marketing is a crucial part of your inbound marketing strategy. 

Email is a valuable tool for reaching your target audience no matter what point in the buying process they are at – from awareness through to lead nurturing and conversion.

Emails can be used to promote your brand, open doors, build on relationships and generate leads.  In a long B2B sales cycle, email marketing provides a great way of nurturing prospects until they are ready to buy.

Lead Generation is a key priority for B2B businesses.  Twitter is a great source of leads and can easily be leveraged by B2B marketers for a steady soruce of leads. 

Tweeting allows for quick and efficient content consumption by a high volume of users. It’s an excellent platform for lead generation, as other users have access to your archives and followers and can quickly favorite or retweet the information relevant to them. Highlight blog posts, landing pages, events, and webinars quickly and easily. 

Here are 10 tips to get you started with Twitter Lead Generation:

B2B lead generation has got harder over the years with buyers keen to do their own market research before they engage with any vendors. So getting your story out there and accessible is key. Websites, emails, brochures, webinars are all standards in the mix but what about video?

Well, let's look at the evidence...

1. PLAN, PLAN, PLAN

2. KEEP THEIR FOCUS

Whilst the survey should be easy to answer, try to vary the answer formats to maintain concentration. For Example use a combination of drop down boxes, free text, radio buttons, scales etc. to find out what they really think.

1. IDENTIFY YOUR BUSINESS' BRAND, AND SPELL OUT YOUR SUBJECT

People are far more likely to open an email when they know who it's from and what they'll get if they click. Put your company name in the “from” line for quick recognition. Make sure the "Subject" line is specific and spells out the email's contents. Your email has a great deal of competition in a crowded inbox, so if you don't have an engaging subject line the chances of the email being read are slim. It is the reader's first impression of you and is vital to your campaign’s success.

2. DON'T LET YOUR PICTURES DO ALL THE TALKING

Sure, a picture's worth a thousand words, but these days, those images could be blocked. Make sure your HTML version still looks good and makes your point even without the images. Give people a link to the “pretty” version just in case their email system blocks images.