Latest from the Intellegentia Blog

HubSpot Summer Updates 2017

Here is my roundup of HubSpot's 5 best summer updates from June and July. Discover more about video marketing with HubSpot, how to easily unbounce a contact, the capabilities of HubSpot Messages, LinkedIn sales navigator and some great news for HubSpot reporting.

1. HubSpot Messages

We all know it’s getting harder and harder for sales people to reach their leads, whether it’s by phone, email, instant messaging or video app.

Topics: Email Marketing HubSpot Reporting Video inbound sales marketing automation tools

HubSpot’s New Digital Marketing Tools

Welcome to our latest round-up of HubSpot updates. When you're a busy marketer, it can be hard to keep up with the many great new digital marketing tools that HubSpot provides.

In this edition, we are focusing on:

  • The Google AMP Project
  • Google Analytics on your HubSpot Dashboard
  • Several changes that help with email deliverability
  • Two new integrations:
    • Facebook paid ads
    • Direct mail (yes you read it right - direct mail integration!)
Topics: Marketing Automation Digital Marketing Email Marketing HubSpot Reporting marketing automation tools

Email Marketing: Common Mistakes to Avoid

Email inbox and cursorEmail marketing is a crucial part of your inbound marketing strategy. 

Email is a valuable tool for reaching your target audience no matter what point in the buying process they are at – from awareness through to lead nurturing and conversion.

Emails can be used to promote your brand, open doors, build on relationships and generate leads.  In a long B2B sales cycle, email marketing provides a great way of nurturing prospects until they are ready to buy.

Topics: Email Marketing

Top 5 Hints and Tips - Email Marketing

1. IDENTIFY YOUR BUSINESS' BRAND, AND SPELL OUT YOUR SUBJECT

People are far more likely to open an email when they know who it's from and what they'll get if they click. Put your company name in the “from” line for quick recognition. Make sure the "Subject" line is specific and spells out the email's contents. Your email has a great deal of competition in a crowded inbox, so if you don't have an engaging subject line the chances of the email being read are slim. It is the reader's first impression of you and is vital to your campaign’s success.

2. DON'T LET YOUR PICTURES DO ALL THE TALKING

Sure, a picture's worth a thousand words, but these days, those images could be blocked. Make sure your HTML version still looks good and makes your point even without the images. Give people a link to the “pretty” version just in case their email system blocks images.

Topics: Email Marketing