Latest from the Intellegentia Blog

FAQ – Subdomains vs subfolders for SEO (HubSpot blogs & landing pages)

I have been told that having a blog or landing page on a subdomain e.g. will destroy my site SEO – is that true?

There is a lot of talk one way and the other, but here's what Google says about it.

Topics: Search Engine Optimisation (SEO) HubSpot

Make sure you claim high search engine rankings before your competitors do

There are many good reasons to consider a marketing approach that incorporates inbound marketing and inbound sales, not least because the inbound methodology neatly aligns your online presence with your buyer's journey to find a solution to meet their needs.

If aligning your organisation to the buyers' journey and driving more cost effective growth is not compelling enough, then you should also consider that if you are not "doing" inbound, it's almost certain your competitors will be, if they have not done so already. Here's why...

Topics: Inbound Marketing Search Engine Optimisation (SEO) Demand Generation

Web Searches - How to Use SEO to Stand Out From the Crowd

As a B2B Marketer I am sure you are fully aware why online search is so important for B2B Marketing. But how can you set yourself apart? Let’s start with the assumption that you’re already on the first or second page. (If not you might need more technical help with SEO so take a look at how we can help here) and get noticed in search results.

Here are our top three tips for grabbing your buyer’s attention:

Topics: Inbound Marketing Search Engine Optimisation (SEO)

Increase your SEO by using Google+ in your B2B Social Media Strategy

Since its inception, nearly 50% of companies rate Google+ as important to their business.

With more than 90 million users and a growing influence on search, Google+ has definitely emerged as a key player in the online marketing ecosystem and should not be excluded from your b2b social media marketing.

Topics: Social Media Marketing Search Engine Optimisation (SEO)