Latest from the Intellegentia Blog

How to Master the HubSpot Social Media 'Inbox'

B2B marketers know that social media, specifically Twitter, is a crucial inbound marketing tool. Social Media can help your company emerge as an industry thought leader, whilst driving a wealth of leads to your website. Time is the only enemy when it comes to engaging, monitoring, and publishing on Twitter. Enter the HubSpot Social Media tool, which offers its users a unique opportunity to interact, monitor, publish, and review analytics all in one spot.

Topics: Social Media HubSpot

LinkedIn as a valuable lead generation tool

With more than 259 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But can you use LinkedIn for lead generation and, if so, how?

HubSpot research has shown that traffic from LinkedIn generated the highest visitor-to-lead conversion rate (2.74%) of the top social networks, almost 3 times higher (277%) than both Twitter (69%) and Facebook (77%). So in short - yes LinkedIn can be a very effective tool in attracting new people to your website and driving awareness of your company to help generate leads.

Here are a couple of ways to ensure you are getting the most out of LinkedIn...
Topics: Social Media Lead Generation

10 Tips for Lead Generation on Twitter

Lead Generation is a key priority for B2B businesses.  Twitter is a great source of leads and can easily be leveraged by B2B marketers for a steady soruce of leads. 

Tweeting allows for quick and efficient content consumption by a high volume of users. It’s an excellent platform for lead generation, as other users have access to your archives and followers and can quickly favorite or retweet the information relevant to them. Highlight blog posts, landing pages, events, and webinars quickly and easily. 

Here are 10 tips to get you started with Twitter Lead Generation:

Topics: Social Media Marketing Social Media Lead Generation

Optimise Google+ for more Traffic & Leads from Social Media Marketing

Google+ is similar to other social networks when it comes to social media marketing, but it does have its own strengths and weaknesses.

All Marketing Managers want to be told how to use social media for lead generation!

To get the most from your Google+ Business Page in terms of traffic and leads for your business, follow these best practices as part of your social media strategy ...

Topics: Social Media Marketing Social Media

Tips to Optimise your Twitter Profile for Social Media Lead Generation

Give your lead generation efforts even more potency by creating a positive brand image on Twitter as part of your B2B social media marketing!

Every good B2B marketing strategy, especially when it comes to your social media strategy has style. And it’s important that your business style is unique and visible across all your B2B marketing. 

Start taking advantage of the business benefits of Twitter – to do so, you first must focus on your appearance! 

Topics: Social Media Marketing Social Media