Here are five tips to get the most out of your b2b events or exhibitions...
Events present an ideal opportunity for face to face interaction, but require a structured approach to garnering leads in order to maximise the investment.
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Shona Parsons, on 25/03/14 16:11
Jane Broomfield, on 25/03/14 15:37
Now I’m not usually one for b2b marketing clichés but there is some truth in the fact that “Content is King” when it comes to the success of a B2B Marketing strategy.
B2B Content marketing is certainly no spring chicken. Like other new age digital marketing and social media techniques that are bursting onto the B2B marketing scene - content generation has been in the B2B marketer’s kitbag for years and years!