Latest from the Intellegentia Blog

How the New EU Data Protection Act Could Impact Your Marketing

Why should you be considering inbound marketing now?

If you haven't heard about the proposed changes to the EU then you soon will. For marketing managers, directors and teams operating in the UK, there are some fundamental changes charging over the hill that are likely to railroad your marketing strategy for the future. 

Topics: GDPR, Data Protection, Cookies and more

Optimise Google+ for more Traffic & Leads from Social Media Marketing


Google+ is similar to other social networks when it comes to social media marketing, but it does have its own strengths and weaknesses.

All Marketing Managers want to be told how to use social media for lead generation!

To get the most from your Google+ Business Page in terms of traffic and leads for your business, follow these best practices as part of your social media strategy ...

Topics: Digital Marketing

Tips to Optimise your Twitter Profile for Social Media Lead Generation


Give your lead generation efforts even more potency by creating a positive brand image on Twitter as part of your B2B social media marketing!

Every good B2B marketing strategy, especially when it comes to your social media strategy has style. And it’s important that your business style is unique and visible across all your B2B marketing. 

Start taking advantage of the business benefits of Twitter – to do so, you first must focus on your appearance! 

Topics: Digital Marketing

Increase your SEO by using Google+ in your B2B Social Media Strategy


Since its inception, nearly 50% of companies rate Google+ as important to their business.

With more than 90 million users and a growing influence on search, Google+ has definitely emerged as a key player in the online marketing ecosystem and should not be excluded from your b2b social media marketing.

Topics: Digital Marketing

The Latest LinkedIn Update will affect your B2B Social Media Marketing

LinkedIn constantly evaluates how features are used by businesses for their social media marketing and they recently announced the latest change that will affect your LinkedIn Company Page.

On April 14th, LinkedIn removed the Products and Services tab from all Company Pages across the social network.

Topics: Digital Marketing Inbound Marketing