Latest from the Intellegentia Blog

Lead nurturing is essentially about handing leads over to sales at the right point - when the prospect is ready to buy.

Running a marketing campaign and pushing anyone you hear breathing over to sales is fraught with problems.  A successful sales person knows they should focus on qualified opportunities, so anything that's not at the ready to buy stage will inevitably be dropped.  That's not to say they would never be ready to buy, just that they aren't at this point in time.  Nonetheless, the result is that they may well never buy from your company.

Here is my roundup of HubSpot's 5 best summer updates to date. Discover more about:

• Live Chat - Hubspot Messages
• Video marketing - Wistia and Shakr integration with HubSpot
• LinkedIn Sales Navigator integrated with HubSpot
• How to unbounce contacts
• HubSpot reporting

Enable was established in 2000 to build custom software to meet specific business needs that off-the-shelf software cannot address.  Their work with companies like Procter & Gamble, Mitsubishi Electric, DHL and the BBC has been varied and largely bespoke in nature.

A couple of years ago, their work with a buying group and a building materials supplier unveiled a gap in the enterprise software market for those companies where rebate claims make up a significant proportion of their revenue.

As a result, the DealTrack Rebate Management System was born.

DealTrack is aimed at companies that have annual rebate claims in excess of £12.5m.  By preventing these companies from missing claims, DealTrack has been proven to add six figure sums to their net profit.

Intellegentia has been heavily involved in both the sales and marketing of DealTrack for over a year.  Here’s what we've done to drive significant revenue for this new software package:

Lead Flows is a feature of HubSpot’s marketing automation tools.  It enables you to create website popups (on ANY CMS platform) to capture lead details through a relevant offer. 

Your lead flows must be strategically designed and placed on your website, and before I talk about the capabilities, here's how to set up HubSpot Lead Flows: