Latest from the Intellegentia Blog

HubSpot announces a Predictive Lead Scoring extension to its Enterprise Platform.  

Most companies are sitting on top of a gold mine of data from their CRM and Marketing Automation systems, which they are failing to leverage in their lead generation and lead management processes.

The amount of data can be enormous, even in mid-market organisations. If you move into the Enterprise space (for example technology companies operating globally), then the volume of lead and campaign data is mind-boggling.

So to make use of the volume of lead data, organisations where there is good Sales and Marketing alignment have been using lead scoring for lead generation and lead management purposes.

Inbound marketing delivers results that other marketing tactics just can't match.  There is great value in creating quality content that aligns with potential buyers’ interests, and then distributing that content through various online channels, such as blogs and social media, to attract potential consumers to your company.

Here are 4 key reasons why Inbound is crucial for a more successful business:

Lead Generation is a key priority for B2B businesses.  Twitter is a great source of leads and can easily be leveraged by B2B marketers for a steady soruce of leads. 

Tweeting allows for quick and efficient content consumption by a high volume of users. It’s an excellent platform for lead generation, as other users have access to your archives and followers and can quickly favorite or retweet the information relevant to them. Highlight blog posts, landing pages, events, and webinars quickly and easily. 

Here are 10 tips to get you started with Twitter Lead Generation: