Latest from the Intellegentia Blog

The term Inbound Marketing was invented by HubSpot, and is now part of the marketing landscape. In a nutshell its about attracting potential customers to you, as opposed to outbound interruptive marketing techniques. 

Once engaged, through educational and thought leadership content, a key part of the inbound methodology is to provide further relevant information to potential customers to help them progress through to a closed deal.   

This part of the methodology is not ground breaking! In the past, sales have always nurtured prospects with information and content at various stages of the sales cycle until they are closed as customers, so what has changed?  

Well the buyers still need information at all stages of their journey before making a decision, but it is the buyer’s ability to access as much information as they like through the internet which is the major shift from the past. Buyers now have the upper hand they are no longer reliant on sales to provide information and can determine when they want to engage with sales, 

There have been lots of exciting announcements from INBOUND 2016, a brand-new web analytics dashboard and impressive interface to a bundle of tools which encourage and optimise collaboration within your business and connecting with customers.

I have built a list of our favourite announcements from this year's conference to help you cut through all the noise.

As long-standing HubSpot specialists, we’ve been living and breathing and helping our clients get the best possible results from HubSpot for as long as we can remember.

In fact, such is our insight and expertise, that we’ve been awarded HubSpot Gold Certified Partner status, which we’re incredibly proud to have achieved.

As a Certified HubSpot Partner, we’re incredibly passionate about HubSpot. We’re also incredibly passionate about ensuring our clients get the best possible results from using HubSpot.

Certified to deliver inbound, we understand what it takes to successfully attract visitors, convert leads and close customers in the world of HubSpot.

As well as being based on the number of clients we have in our portfolio, our gold status is also based on customer satisfaction, which is testimony to just how many HubSpot success stories we’ve been a part of over the years.