Have you considered how you’re going to nurture leads that are/will be coming through your inbound marketing efforts onto your website, or how to target accounts through Account Based Marketing that you want to engage over a period of time. How do you move contacts further down the sales funnel? How do you deal with hot leads that need to be acted on by sales immediately. The best way is by setting up workflows with a marketing automation platform.

According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads and according to Marketing2Lead, prospects nurtured in automated workflows have a 23% shorter sales cycle.

Workflows are such an important tool in the marketers toolbox, it's vital that you set them up correctly, and keep them updated ... so is the effort worth the return? You better believe it. Here are some reasons to get it right.

Whether you are several months or years into your investment in HubSpot and Inbound Marketing, just kicked off your HubSpot implementation or just beginning the journey, you want to make sure HubSpot is set up and working to meet the individual needs of your business to ensure you get the most out of HubSpot and inbound marketing.

Any piece of software that affects how several areas of an organisation works needs careful planning and review at the beginning of the implementation and as part of its ongoing operation. HubSpot has several moving parts and typically it affects marketing, sales, executive teams, internal web teams, IT, operations, relationships with existing external agencies, PR .... so how do you get it right from the start or stop yourselves plateauing .... here are a few pointers:

There have been lots of exciting announcements from INBOUND 2016, a brand-new web analytics dashboard and impressive interface to a bundle of tools which encourage and optimise collaboration within your business and connecting with customers.

I have built a list of our favourite announcements from this year's conference to help you cut through all the noise.

As long-standing HubSpot specialists, we’ve been living and breathing and helping our clients get the best possible results from HubSpot for as long as we can remember.

In fact, such is our insight and expertise, that we’ve been awarded HubSpot Gold Certified Partner status, which we’re incredibly proud to have achieved.

As a Certified HubSpot Partner, we’re incredibly passionate about HubSpot. We’re also incredibly passionate about ensuring our clients get the best possible results from using HubSpot.

Certified to deliver inbound, we understand what it takes to successfully attract visitors, convert leads and close customers in the world of HubSpot.

As well as being based on the number of clients we have in our portfolio, our gold status is also based on customer satisfaction, which is testimony to just how many HubSpot success stories we’ve been a part of over the years.