Latest from the Intellegentia Blog

A new breed of marketer is emerging as top B2B Technology Marketing roles are becoming more aligned to those of Chief Marketing Engineer (CME). 

Historically, when developing a campaign, marketers started with the creative side of things.  Now the focus is on data first.  Reading signals from data and analytics, targeting and segmentation of the data based on the specific needs of your buyer persona to lead nurturing and moving your prospects through the decision cycle.  Gone are the traditional advertising, event management and outbound methods of yesteryear. 

But wait… what happened to marketing creativity?

You might have a watertight inbound marketing strategy, with a consistent output of engaging content, regular social posts and a widespread social media presence, but if you are not using solid, clearly defined buyer personas as the foundation for all of this work then you will struggle to move forward with your marketing strategy.

It is absolutely crucial that your inbound marketing strategy is developed with a target audience in mind – clearly identifying and defining your target buyers is the first step to a successful inbound marketing strategy.

As a B2B Marketer I am sure you are fully aware why online search is so important for B2B Marketing. But how can you set yourself apart? Let’s start with the assumption that you’re already on the first or second page. (If not you might need more technical help with SEO so take a look at how we can help here) and get noticed in search results.

Here are our top three tips for grabbing your buyer’s attention:

Building a lean mean marketing team is a challenge - particularly as the list of essential marketing skills continues to expand.  What skills do you have, what could you employ and where would it be more cost effective to outsource? That's the question.

LinkedIn constantly evaluates how features are used by businesses for their social media marketing and they recently announced the latest change that will affect your LinkedIn Company Page.

On April 14^th, LinkedIn removed the Products and Services tab from all Company Pages across the social network.